Digital Marketing for Dummies (For Dummies (Business & Personal Finance))

Great book! I'm satisfied with my purchase☺️

Very informative book. Must read for anyone new and old and whoever wants to get into digital marketing.

Quality is top notch and content is intriguing.

Content with reading

I read this book in first shot. Simple and precise and a handy one and you can always turn for reference and implementation. When I was searching for best books for digital marketing in 2018, I found a article in Brightedge and the blog author Erik Newton explained and listed many books. I tried THIS one as my first book and learnt to create DM strategies and just because influenced by this book and also a valuable advice at the right time I got from the blog so I decided to continue to read the rest (books), as recommended in the blog.

Damaged book

Very helpful in clearing basic concepts about marketing. As a beginner in digital marketing like me one should read this book.

Good

Es un imprescindible para los que queremos adentrarnos en el Marketing Digital por primera vez. Lo recomiendo a todos y todas.

Ryan Deiss and Russ "Wooderson" Henneberry have served up yet another delicious "all you can eat buffet" of marketing knowledge bombs. For me, what I have found most impressive about Ryan (besides his self deprecating humor and unbridled love affair of piano key ties) is how passionate he and his team at DM are at not only applying all that they teach, but how transparent they are with sharing their results and data. My two biggest takeaways for me with this book are: 1. The importance of understanding your client Avatars and then using it to craft your ideal Customer Journey 2. Pixeling and Retargeting: How to creating the right offers to the right person at the right time (lead magnets, funnels, ads etc) and then listening to what the data is telling you to optimize (the data is always the boss). Love the "traffic store" analogy too Highly recommend this book and if you like what you see, be sure to check out their DM Lab Facebook group. Learning this knowledge is great, don't get me wrong, but the best thing you can do is to surround yourself around people of like mind who are applying these concepts. From my own experience I can tell you that using these concepts has tripled my income this year and more importantly, I feel profoundly more confident in my marketing skills. My daughters still think I am a goofball, but that's a different story. Buy this book but more importantly, apply at least one idea as quickly as you can. And then another. And another.

I am reading this book now and I really enjoy every page of it. The book gives you practical tools and useful framework to be a better digital marketer.

I suffered the font error the entire book. Returned it then received the new one with nothing change. Terrible seller!

I thought this book might not be useful, BUT... as coach wooden always preached and practiced with the Chicago bulls: the basics are key. And this book makes sure you are not forgetting (and you definitely you forgetting) at least some of the key fundamentals. Highly recommended. Tim