The Mobile Commerce Revolution: Business Success in a Wireless World 1st Edition

I was recommended this book by a friend, and considering I'm not a brand manager, I wasn't entirely sure what I would get out of it. But I was pleasantly surprised at what I learned. Not only do the authors share surprising statistics (e.g. most people would rather lose their wallet than their phone) but they also tell you the impact new trends have and how to thrive in the post mobile revolution.

Tim and Tom have done a great job of taking a very complex channel like Mobile and breaking it down into bite sized, digestible pieces anyone can understand. Full of great research (heck the research stats alone are worth every dollar I spent) this book will be a unbeatable resource for the newbie and knowledgeable business owner or marketer.The world is only going to become more mobile.... so pick this one up and make sure that you and your company are ready.

The media could not be loaded.  This book is money well spent! It does a masterful job of focusing on the WHY instead of WHAT. Five years ago Blackberry owned the mobile scene, now they've all but disappeared. This book will still be relevant for years to come because it focuses on mobile humans; their wants, needs and behaviors as opposed to an over reliance on apps or specific devices.

Awesome technology that is in our pockets. What we can do to help our lives and build customer relationships. A must read just to learn about what is next.

One of the best books I have read on the topic in the last year.

Covering everything from mobile strategy (consider mobile a behavior, not a technology), all they way down to chapter 18, "Ten Steps to Mobilize Your Business", this is the best book I've found on mobile.There's a ton of research behind this book, a welcome change from many of the opinion and conjecture works out there. It also goes deep into topics like attribution, integration, privacy and the differences in developed nations vs. emerging economies.The idea of "Little" Data was also thought provoking - contrary to all the enterprise software tool salesmen riding the "big data" wave, at the heart of mobile is the wealth of data from the individual. Right down to their commute, passing a coffee shop, doing searches for products to buy later, we see that this revolution is as much about human behavior and how our lives have changed in the past 5 years where we've gone from phones to computers that never leave our side.

Why is the Mobile Commerce Revolution worthy of 5 stars? Because it's well-researched. Because it's well-thought out. Because above all else, it's not just a compilation of random, unstructured "mobile tips" and is instead a coherent thesis of the evolution of mobile computing and its impact on our lives and businesses. Read it and learn what you need to know from a truly strategic perspective about mobile!NB: I was given a review copy, which is why this review does not show up as a verified purchase.

With a topic as broad as mobile commerce, it would be tempting to bounce around the surface and not get into details. But Tom Webster and Tim Hayden resist that temptation. They give you the fundamentals and dig in. Smart, thoughtful folks.