Wella Koleston Perfect Me+ Rich Naturals Permanent Hair Colour Cream, No. 5/1 Light Brown Ash, 60 ml

This product is fantastic, I was a hair stylist for years and In my opinion this product is one of the best on the market. It covers grey extremely well when used with 6% developer. One thing I think it’s important to know is that the colour description is very misleading. This is NOT light brown this is a very dark ash brown great if your hair is prone to warm tones like my own.

I have been using these for years. Better than most products.

I have alot of allergies but this is ideal and far better than ones hairdressers have used previously on my head. Love the colour and doesn't make my hair turn ginger at the roots. Will purchase again and again.

Good quality

Bought it in golden ash brown ended up having completely jet black hair. My previous brown hair is now all black. I am furious. The colour is misleading will never buy from them again.

Bought this for my teenage daughter who wanted her hair colouring from her dark blonde to dark. She’d had a temporary put on at hairdressers to see how she liked it. The colours came out Lovley but a bit patchy in a few places. Because of the thickness and length of her hair. I used two full tubes and when you think it is diluted 1:1 so in my mind I thought that was going to be plenty! When roots need doing it wont be bad though as will only have roots and then a refresher for ends.

I liked it compare to other permanent hair colours. It’s finish is very natural and it lasts more then any other colour I’ve tried in the past. Will definitely recommend it.Price wise a little expensive but still I am gonna buy in future because don’t have any other option better than this one to be honest :)

I bought this product to cover my hair which has been treated a lot admittedly. I was jet black, I colour stripped which went red, I then bleached and it went orange. I covered with an ash dye for another brand and it was really reddy brown. This had great reviews so I decided to go for light brown ash, and after ten minutes on my hair I could see it was going black. I washed off and I am very happy with how its covered the red, and actually I really like the colour, but it's very dark and definitely not light brown as you can see. Sure, my treated hair would have absorbed the dye very fast, but even after ten minutes ypu wouldn't expect it to be this dark. Luckily for me I wasn't dead set on being light brunette I just wanted to get the black dye out, but wanted to warn others who buy this dye to go for a much lighter shade than what you're hoping for!