Masters of Disaster: The Ten Commandments of Damage Control

News junkies, professional communicators, and executives can make great use of this book. The authors skillfully married prominent stories with practical guidelines that can be used in crisis mode or even when just trying to “shoot holes” through potential press responses or outcomes. Many execs talk about transparency. This book provides solid examples of why it is important and how to execute this value internally and externally. It was a fast read with memorable take-aways for those who are in the business of storytelling.

I used this in my independent study during undergrad. My favorite aspect is how the authors used numerous real-life examples of how each rule was broken and followed. The organization of the information is great. I felt it could be repetitive at times, but overall, it was very useful.

Students and professionals must read this book! Thus far in my studies, this book ranks as one of my favorites. This is the bible of crisis management. Students and professionals should take heed to the commandments stated in the text. Learning the rules can only elevate one's reputation for handling stakeholders in a crisis. This book offers rules for engagement and promotes ethical practices.

This book contains great strategies for crisis control and good examples of those strategies.Good reading for anyone interested of having a better management of communication crisis.

there are a lot of steps and a lot of things to remember, but when facing this crisis you need this kind of detail highly recommended

Very practical and amusing advice on how to manage through very public disasters - these guys are two of the best in the business - a must read for those operating in the public arena

The lessons in this book apply not just to PR professionals who deal with crises of detrimental consequences; I have found these skills useful for tackling day-to-day issues that you can't control.

Love it

Worth a read if you or your business have a presence online these days (and maybe even if you don’t)

Provides a good structure to handle issues. It's up to the reader to see whether it works or not. For european readers the examples are probably less known, but it is written that clear - you simply get the messages.

The best book regarding damage control and crisis management. Very easy to read and to understand. Very clear and real.