Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

This was required reading for one of my MBA classes years ago. I still recall many of the observations and recommendations concerning customer service that are applicable to any business situation. I bought this book as a gift for a young friend of mine who just started a job as a car salesman. I thought it was perfect for hims as this book was written by the third generation owner of one of the most successful car dealerships in the Fort Worth/Dallas area. Sewell's philosophy is not to do whatever it takes to make a sale, rather, do what ever it takes to make a lifetime customer. I highly recommend this book for anyone who owns their own business or deals with customers of any kind. (don't we all?) This may be the best book you've ever bought.

I personally choose this 5-Star rating because it all the notes and plays ALL the right cords. It's BETTER to under promise and OVER-DELIVER is a message that I immediately took away from the outset. AND, yes... EVERY employee needs to be empowered and in a position to resolve customer complaints. It makes the customer feel cared about and attended to without all the drama and hassle generally associated with satisfying their concerns. The most important message that I took away is the one that says "Measure everything.) Actually, I do this now and have during my entire business career even when my superiors couldn't always understand why. Most saw it as a symptom of my obsessive compulsiveness. I saw it as my yardstick for making logical decision making (tweaking) in order to better improve. As has been said, "You cannot manage what you cannot measure." Carl and Paul validated this or me in words that anyone can certainly understand. - Want to improve your companies bottom line, customer satisfaction and overall ROI? - Then BUY this book!!!

Although this book was in the late 80's and about the car business, it applies to so much more. Be it a business, friendship or just living life, this book applies to all facets in life. A most excellent way to make the most of your life.

I purchased this book listed as "Used Like New", and it truly lives up to the description. The book arrived in excellent condition—no marks, highlights, or wear on the pages. It looks and feels brand new! Very happy with this purchase. Highly recommend if you’re looking for a great deal on a pristine used book.

Fantastic book! Carl Sewell is a pioneer and game changer in the auto industry. I moved to Dallas a year ago and what I hear, even from the credible skeptics is how Sewell exemplifies ultimate customer satisfaction! In conclusion, there are many brilliant books about customer service but this one speaks with authentic authority, the sincerity and true love of humanity is palpable.

* Great quick read...and don't skip the foreward by Tom Peters or the afterward by Stanley Marcus. These veterans really add some kick to Carl's message. Made me want to go to Dallas to buy my next car. * Format made it easy to digest before/after work or in between meetings. 40 very short chapters, each touching on a different topic related to winning customers for life * Useful to-do's. I will now be thinking about the lifetime spend of my customers, not any one single purchase. I will charge them the way I would charge a friend...after all, you shouldn't charge a 'customer for life' anything you wouldn't feel comfortable charging a friend. * Inspired me to want to go even further on my client's behalf. * Reinforced a lot of things I already believed, but enjoyed reading...regarding marketing, service, empowerment of people, compensation, survey feedback, and building great processes. Enjoy!

I hesitated purchasing this book because I have a home based business and not a brick and mortar store but I'm very glad I did. Mr. Sewell writes about customer service which is for everyone who works with customers, whether they are like me and work from home or a corporation that has any business dealings with the public. His anecdotes and examples highlighted the substantive nature of this book. An excellent, interesting read that I highly reocmmend. Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

In Australia companies think differently from American companies. This is a good thing in some respects eg banking ethics, however we don't get it as right as the good American companies do when it comes to customer service. This book by Carl Sewell and Paul Brown is the most practical guidebook I have ever read when it comes to thinking about customers. Lacking in verbose it is still deep in theory and that common sense theory is easy to put into practise for the reader with anecdotal evidence and the chapter summaries. I've read a lot of these books but this is one the best. Congratulations.

So clear, so right..... I have read piles of books on customer service. This is my favourite over the years. I have given many away as gifts!

１９８１年に米国駐在時に購入した初版本は私の書庫の殿堂入り。その後、版を重ねたＳｗｅｌｌのＣｕｓｔｏｍｅｒ Ｆｏｒ Ｌｉｆｅはもう４０冊以上、Ａｍａｚｏｎで購入している。駐在事務所の販売員全員に購入した事もあります。我が社のモットーは”Ｃｕｓｔｏｍｅｒ Ｆｏｒ Ｌｉｆｅ”。。Ｉｆ Ｗｅ Ｄｏ Ｎｏｔ Ｔａｋｅ Ｃａｒｅ Ｏｆ Ｃｕｓｔｏｍｅｒｓ， Ｓｏｍｅｏｎｅ Ｅｌｓｅ Ｗｉｌｌ Ｄｏ。。。顧客の目線で何をどうすべきか、この本で基本を見直して顧客戦略を立てる。私のビジネスのバイブルです。

I really enjoyed reading the book, one can feel Sewell’s dedication and passion through his straightforward, sometimes blunt way of writing. This book has re shaped my perspective on how to better serve clients and see business as a whole. I avoid quoting anything here because I feel that actual reading the book may be of great help for every one in the business arena.

Good Book for Auto Industry managers.

Great read