FudgeProfessional Clean Blonde Damage Rewind Shampoo, Bulk Size, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 1 Litre

I've been using the Fudge Professional Clean Blonde Damage Rewind Shampoo in Bulk Size, and it's been an absolute game-changer for my grey hair. The intense purple toning formula is specifically designed to enhance grey hair, and it truly delivers on its promise. Since I've started using this shampoo, the color and vibrancy of my grey locks have been consistently compliment-worthy.What I love most about this shampoo is the rich, intense purple toning that works wonders in neutralizing any brassy tones, leaving my hair with a beautiful, cool sheen that looks natural and full of life. It's not just about the color correction, though; the shampoo also feels nourishing and helps in rewinding any visible damage, making my hair feel healthier and softer with each wash.The bulk size is incredibly convenient, ensuring that I don't run out of the product quickly and making it a cost-effective choice in the long run. It's a practical investment for anyone who takes their hair care seriously and prefers premium quality products.Receiving constant compliments has become the norm since incorporating Fudge Professional Clean Blonde Damage Rewind Shampoo into my hair care routine. Friends and even strangers are noticing the vibrant quality and the dynamic silver tones of my grey hair, asking me for my secret. It's a confidence booster, knowing that my hair looks its best, radiating health and vitality.In conclusion, if you're looking to enhance the beauty of your grey hair and maintain its best condition, I highly recommend giving Fudge Professional Clean Blonde Damage Rewind Shampoo a try. It's a standout product that lives up to its claims, providing intense care and vibrant color enhancement for grey hair. This shampoo has earned a permanent spot in my beauty regimen, and I couldn't be happier with the results!

Great shampoo! This completely transforms my hair colour - every time I use it. I tend use this shampoo once a week or every other week if my hair is getting too light, but without fail, every time I use it I’ll get a comment on my hair and ask if I’ve had it done.It takes out any sign of yellow at all. The longer you leave it on the more effective it is, however be warned, too long and it does go super light and will start to take on a purple tinge.The shampoo itself is very purple so you do need to be careful and wash off any splashes immediately. I’ve had it stain a shower curtain so after that I’m always very careful to remove it off places that could stain, like tile grouting. It also stains your hands, and sometimes your nails, no matter how quickly you wash it off them. But normally by the time I’m finished showering if isn’t too noticeable, unless my hands are really dry then it seems to just sink it. But it’s worth it.I always use the matching conditioner afterwards, which leaves the hair super soft and silky. And the smell of the shampoo is lovely, you’ll suddenly notice it randomly throughout the day. All in all - great value - especially with the massive size - but actually does what it says it’ll do and leaves your hair looking healthy. You won’t bother with cheaper brands again after using this!

Great value for size, definitely the best purchase so far for my highlights. I have for years and years been trying to create the perfect blonde and finally this product does it.I use it once a week with the same brand conditioner. It will last forever 🙂Smells beautifulWould recommend gloves as can stain hands slightly.Hair is left feeling healthy not dry like some purple shampoo can do.

Use this shampoo to keep hair from looking brassy, works every time.

It really brings the colour out in your hair and you only need a small amount .

I have bought this many times over the years, it adds a lovely blue tinge to my hair and ppl have commented many times. It’s a handy size to keep in my shower cubicle and use as and when. I cleans my hair well infact squeaky clean and isa quality product at a reasonable price.

This is definitely the best purple shampoo I’ve used. Fudge products always leave my hair feeling healthy. My hair gets oily quite quickly (usually have to wash everyday), but Fudge allows me to go longer than that.I have platinum blonde hair so it’s very damaged from colouring it however Fudge keeps it very healthy and I don’t have any breakage! This shampoo is great for keeping brassiness away and tones/cools brilliantly. The only thing I would say is that if you’re looking for it to take brassiness out of your hair, only leave it on for 2 minutes max as it really does cling to your hair. Also use it maybe once a week (depending on how porous your hair is) as it can make you go silver or a bit lilac otherwise! However it’s also great if you want to be more silver in which case a few minutes does the trick! Highly recommend overall and great value for money.

I never normally write reviews but I just had to for this. I purchased the shampoo due to the amount of hair I’m losing and the quality of it. Also my hair has not been coloured since December due to lockdown and had turned a dull yellow colour. I have tried pretty much every purple shampoo there is so didn’t hold out much hope for this especially due to how long my hair hasn’t been coloured for. I have only used it once and I just had to share how happy I am. My hair is now a lovely ash blonde which is exactly what I wanted. I have never achieved this with any other brands so I would 100% recommend. With regards to the repair aspect I don’t feel after one use it would be fair to comment on that. It definitely felt softer and the smell is gorgeous but no other visible difference yet. I would definitely purchase again. I just wish I had taken a before and after photo!