








✨ Unlock your hair’s ultimate glow-up with Gold Label Keratin! ✨
Gold Label 120ml Keratin Hair Treatment is a professional-grade formula designed to smooth, strengthen, and hydrate all hair types—including coarse, curly, and chemically treated hair. Featuring a proprietary blend of keratin amino acids and nourishing oils, it delivers frizz elimination and long-lasting straightening effects for 3 to 9+ months. Ideal for busy professionals seeking salon-quality results at home or in a salon setting, this treatment requires careful application and ventilation but rewards with silky, manageable hair that shines with health.










| ASIN | B085S5NJ96 |
| ASIN | B085S5NJ96 |
| Customer Reviews | 3.9 3.9 out of 5 stars (472) |
| Date First Available | November 2, 2025 |
| Date First Available | November 2, 2025 |
| Hair Type | Curly |
| Item Form | Liquid |
| Manufacturer | GOLD LABEL |
| Manufacturer reference | GL-120 |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Scent Name | Unscented |
| Size Name | 2.5 Fl Oz (Pack of 2) |
| Skin Type | All |
| Target Gender | Female |
V**E
This product WORKS. Hands down, it’s the strongest keratin treatment I’ve ever had, with such great lasting power. That being said, know that this is not for beginners. I would only recommend this is you’ve previously had keratin treatments, and are somewhat familiar with the application process. The directions are great: simple yet extremely explicit. Make sure you’re following them to a T. Don’t apply this too close to your scalp, as it will burn you. Don’t feel compelled to use the entire bottle unless you have very long hair. A little goes a long way. DO NOT APPLY THIS PRODUCT INDOORS. And definitely don’t blow dry indoors. You’ll pass out from the fumes. They are incredibly strong. They’ll burn your eyes and your lungs. This is the price we pay for beauty, I guess. In order for this product to be effective on thick hair and unruly curl patterns, it obviously has to have a high percentage of formaldehyde. It does smell like chocolate at first, but then the chemical smell becomes overwhelming. If you’re able to flat iron outdoors, I would recommend doing this as well. Wear a mask, drink water, take breaks as needed during the blow dry/flat iron process. You might feel like giving up at this point, but know that you’re almost there! For maximum results, be sure to leave this in the full 72 hours. I was honestly amazed with how well this turned out, and I honestly couldn’t believe that I accomplished this on my own. It’s so much better than anything I’ve had done at a salon.
C**I
I have 4b hair , decided to try this product based on the reviews, over 50% positive . Now here’s the key, I would say this product is for professional application, meaning: a hairdresser should apply it or at the very least a good wannabe hairdresser friend. My hair dresser read the instructions twice for good measure, and followed it to the letter, including removing excess product before drying, and opening windows for ventilation, when drying my hair, I found the smell not unpleasant no eye watering effects what so ever. Four and half hours later , The results are and remain astonishing literally transformed my unruly tangled hair , to a tame , smooth, want to run my fingers through it in disbelief, can’t believe it’s my hair. Now 5 days on, my hair is still poker straight and remains tangle free and soooo easy to manage. I have booked a WBD today, my first at a salon in 3 years. I am quite sure I wouldn’t have the patience or got the result if I’d attempted to do this myself, . My hair dresser is even thinking of buying some more for herself and a few clients. A well deserved 5 stars in my opinion..
A**M
Leute kauft es euch das Produkt nicht. Ich würde nicht mal einen Stern geben wenn dies ging. Das Haar wird nicht glatt. Stattdessen verfilzt das Haar , stumpf und trocken. Beim glätten sitzt man ewig weil die Haare total verkleben und verfilzen. Habe es nach Gebrauchsanweisung gemacht und mich schon gewundert das es ins trockene Haar gemacht werden muss. Normalerweise kommt es ins feuchte Haar und wird mit einer Bürste nach 50 min eingefönt. Es bringt auch nicht den gewünschten Effekt. Normalerweise müsste es das Geld zurück geben, aber das ist ja hier nicht möglich weil sie das Produkt ja zurück geschickt haben möchten. Leere Flaschen habe ich leider nur , und keinen Effekt für mein Haar.....Nehmt dieses Produkt vom Markt bevor noch mehr Leute sich ihre Haare ruinieren
I**A
Please don't buy this product. The worst ever treatment. I followed the professional way of applying and washing after. The residue left on my hair feels like it was never washed. You have the feeling of washing again and again. The hair is tangled even after conditioning.
J**I
I love the results, my hair isn't puffing up at even the thought of humidity anymore nor reverting mid silk press. And took 10 mins to blow dry after I was able to shampoo my hair again and has a healthy shine with no serum or oil. But the smell is really strong so best to blowdry outside when applying.
Trustpilot
3 weeks ago
2 months ago