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| Best Sellers Rank | #67,048 in Books ( See Top 100 in Books ) #7 in Business Marketing #229 in Marketing (Books) |
| Customer Reviews | 4.2 4.2 out of 5 stars (56) |
| Dimensions | 8.4 x 0.8 x 10.8 inches |
| Edition | 3rd |
| ISBN-10 | 0357516184 |
| ISBN-13 | 978-0357516188 |
| Item Weight | 1.65 pounds |
| Language | English |
| Print length | 352 pages |
| Publication date | January 1, 2022 |
| Publisher | Cengage Learning |
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