IT Cosmetics Radiant Concealer with Medium Coverage, Enriched with Vitamins B3, B5 and E, Do It All Concealer, Shade: Light Medium Warm, 7ml

I’m in love with the IT Cosmetics Concealer with medium coverage. I used to be a girl that would wear a full face of foundation, concealer, colour correctors etc but in recent years i have really scaled back what i wear. I tend to now dab a bit of concealer over my face and blend in with a brush so a decent coverage concealer to hide those blemishes and imperfections is a must. Thats where this concealer comes in, i usually use my cheap and cheerful favourite revolution concealer but when given the opportunity to try this i had to and now i am a convert! While this is a little more ok the expensive side than my tried and trusted, i do think the value does reflect the quality. Its buildable coverage, a nice skin tone match and such a wide variety of shades to cater to pretty much everyone. Its silky and goes on nicely and is super easy to blend out and i find its not as cakey as some others. Its a makeup bag hero for me.

This concealer blends easily and gives a natural looking finish without looking heavy which is ideal for day wear. I found the coverage to be medium as described and it sits nicely under the eyes without creasing too much during the day which is something I am normally picky about. The texture feels creamy rather than dry and it brightens the under eye area quite well. It is good for a tidy everyday look and is easy to apply with just a fingertip. If you want a gentle brightening effect this does the job without overdoing it.

This is actually a light, silky and very easy to apply concealer. It seemed to take an age and hundreds of ‘clicks’ to see its first appearance on the sponge tip, but once out, it blended beautifully without leaving a caked effect on the skin. I wasn’t too fussed on using the actual sponge applicator, it’s a bit clumsy and makes it hard to control how much you are applying, so I used a small blending brush to dab a little on the bristles and applied it that way. It does give a natural finish, with no greasiness. I did try it on the dark circles under my eyes, but being of a certain age, I felt that although it covered the shadows, it seemed to highlight the creases. I settled on using it in the inner corners of my eyes to give it a touch of brightness and on a sun damage blemish I have on my cheek. I don’t wear foundation so was pleasantly surprised to see that it covered the blemish without being obvious against my natural skin tone. I was able to use a cream blusher on top without it smudging or removing the concealer. It cleansed off easily with face wipes. It is a bit on the pricey side, more so than other similar concealers, but if the performance continues, and it is quite a decent size, then it could work out as good value.

I tried this concealer over a few weeks, mainly for the area under my eyes and the odd patch around my nose. The texture feels smooth and creamy, and it blends easily with a sponge or fingertips. I liked that it didn’t have a strong scent and felt gentle on my skin, which can be a bit sensitive. The shade matched fairly well, though at times it leaned slightly warmer than I expected. During the day, it stayed on reasonably well but did start to settle into fine lines after a few hours, especially when the room felt warm. It gave a nice bit of brightness without looking heavy, though the coverage is more light to medium than full. Overall, it does the job for daily use and adds a soft glow, but it didn’t quite last as long as I hoped, so I’d call it decent rather than perfect.

This concealer is not too thick and gives great coverage. It blends well with my skin with the added benefit of gentle moisturising. It is easy to use but the first time you use it, you do need to twist the bottom part around 20 times which initially made me think that it is not working. It feels comfortable on my skin and I have had no reaction to it. I like the fact that it doesn’t feel too dry or too oily so it works well with my other make up products.

You only need to apply a small amount to cover the odd blemish and this product is small so easy to carry with you. I love the twist mechanism, which squeezes the foundation up to the sponge applicator, as it is so convenient and easy to use. Thirty quid might seem to be a bit pricey but it will last for months if you use it sparingly. Applies to the skin easily and hides minor blemishes, also easy to wipe off with cleansers. No strong smell either.

I ordered colour light medium warm ..& this is the perfect colour for my complection. It' does a very good job of concealing those dark / eye bags under eyes ..& it's also a great all over the face product. It's very light & no sticky residue. It glides on very smoothly & no cakeing or clogging .. you can use it alone or under makeup but honestly ..it really natural looking on its own & gives a suttle glow. As said above the colour l chose was a perfect match for me personally ( l have a light complection with blonde hair) & my age is 70 ..l always wear a little make up every day so this is just the job ..it smells nice & feels luxurious on the skin ..l deffo recommend. & Although it's expensive ..it's worth it ..as you only need a little bit ..to use you just click the bottom of product until the concealer appears on the end of the sponge .. brilliant for ages ! Thankyou

I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing.

Perfect coverage, natural finish, and completely lightweight. It blends beautifully, covers everything, and lasts for hours without creasing. Literally flawless skin in seconds. I'm obsessed! 😍

Super creamy, doesn’t settle in fine lines. I use less foundation due to this concealer.

I was struggling with my other concealer being very greasy under my eyes as an almost 40-year-old I definitely do not wanna walk around with a Kiki lined look I saw this concealer mentioned in a video for older women and I had to try it out. It has been a game changer it's a lot more forgiving than the typical modifying concealers I would use and I use it every day along with a good base foundation of other serums and a good hydrating face setting spray and it works great I would recommend!

Love it! Concealer covers my under eye circles . Not to heavy., Awesome coverage