Ito En Matcha Green Tea, Japanese Matcha Powder, Unsweetened, 12 Oz

This unsweetened powder delivers a rich, vibrant green tea flavor that is both invigorating and smooth. I use this matcha powder in several ways to enjoy its full range of benefits and flavors. Here’s a simple recipe for a traditional matcha tea: Traditional Matcha Tea: Sift 1-2 teaspoons of matcha powder into a bowl. Add a small amount of hot water (not boiling, about 175°F) and whisk vigorously using a bamboo whisk or a small electric frother until a frothy layer forms. Add more hot water to taste, and enjoy a delicious, freshly brewed matcha tea. The powder blends effortlessly into both hot and cold liquids. I also use it in smoothies, lattes, and even baked goods. The flavor is bold yet not overpowering, making it versatile for various recipes. The quality of the matcha is evident from its vibrant color and fine texture. It’s evident that this matcha powder is made from high-quality leaves, as it delivers a fresh, aromatic taste that’s true to Japanese matcha traditions. The 2-ounce size is perfect for regular use, and the packaging helps keep the powder fresh. Overall, Ito En Matcha Green Tea Japanese Matcha Powder is an excellent product for matcha enthusiasts and anyone looking to add a touch of green tea goodness to their diet. It’s flavorful, versatile, and high-quality, making it a standout choice in the world of matcha powders. Highly recommended for its authentic taste and premium quality!

huge bag for great price, vibrant green and i use for matcha lattes and its delicous! second bag and the first bag lasted me like a year and a half!

First try: Beautiful color for a great price. I love that it's a product of Japan. I use matcha mainly for matcha lattes and the taste was great! Much better than my previous cheaper Amazon matcha powder. Though, as some of the reviews suggested, it does need to be very well whisked. My standard whisk resulted in a few matcha powder clumps in my iced latte. Second try: I read on Google that clumping is "usually a sign of high-quality matcha." In fact, when you buy a traditional matcha set, it will come with a fine mesh seive. You are supposed to sift matcha to break up the clumps. After sifting and whisking with hot water, there were zero clumps in my matcha latte! It came out perfect. I think I found my new favorite matcha powder. Great quality and great price.

Good for beginners and for those looking to try matcha. It has a good earthy flavor when mixed with milk. Would not drink it alone as it’s too bitter. It’s perfect for matcha lattes however. My only wish is for more product in the bag

This is one of the most amazing well flavored and great quality matcha I have found at such a great price. The matcha has a vibrant green color as general good quality matcha does and gives a really great taste. The texture of the matcha is also really great. I would definitely keep on buying this again and again and would definitely recommend it to everyone.

The BEST matcha powder. The aroma is quite earthy just like a real matcha, and it has a good caffeine kick as well. I used a chasen with some hot water, and it didn't clump at all and blended easily. Now, while it might not be the fanciest matcha powder or the most ceremonial, i can tell you it gave me the best color, taste, health benefits that I've ever had. So in conclusion, this is the best matcha powder you can get for this price.

My Costco warehouse stopped carrying this for some reason, so I had to find it online. Although more expensive than Costco, the taste is great!

Ito En Matcha delivers a vibrant, authentic Japanese matcha experience right at home. The powder is finely ground and bright green, indicating high quality. It brews smooth with a natural sweetness and rich umami flavor, without any bitterness. Perfect for traditional tea ceremonies or blending into lattes and smoothies. A fantastic choice for anyone serious about matcha.