No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Paperback – April 1, 2013

I've been a follower of Dan Kennedy for awhile when I wanted to learn the art of copywriting. I rediscovered his direct marketing materials through this easy to read book. You will find more than nuggets in this book but a goldmine of information about the discipline of direct marketing. Dan is an expert guide on how to use and apply it and provides some excellent practical case studies on its implementation.For the $12 you pay it's a steal. Even if you only get one or two ideas that you feel are good for you you'll be ahead of the game, but I'd wager you'll not have time to implement everything you'll discover here. Choose wisely.Do not expect this book to "crack the code" of weaving social marketing into Direct Marketing. Dan is skeptical of value of social marketing for a local business using direct marketing - check out work of Kim Walsh-Phillips who has worked with Dan's company on cracking the code for them using Facebook. But start with this book first to learn the basics and the ground rules.Dan makes frequent mention of his other books as providing more information to a specific topic discussed. Is this marketing his other books within his books going to offend some people? Possibly, if you object to an expert marketer doing what he preaches to others, and still providing value at the same time. Those critical of this strategy miss the point altogether.Dan always offers great value in his products - even those costing many hundreds of dollars - but for this price you can't go wrong.

This book by Dan Kennedy was simply amazing. The way he introduce you to this new concept of marketing is simple and easy to understand he outline his entire book into 10 rules that if followed, your business would be transformed into a results driven machine. He then break down each rule in full detail giving you real life case studies that anyone can mimic and apply to their own business. I loved the read it was quick and there was not a time in the book I thought he was baffling about something that I could have skipped over. To top it off I have been studying marketers for a very long time and I've never heard of anything like this being taught at this aptitude. From start to finish just an amazing read. My advice click the buy now button!

I loved it. I have bought many systems that have used dan Kennedy's teachings and only after reading this did I realize I was being targeted by marketing that was geared to my demographic. I bought this book to learn how to do the same in my business. I was pleased to learn the basics. The only reason I didn't give this a five is because I'd hoped the plan would be included in this book but that is a separate book which I'm excited to read anyway. I recommend it everyone start here just know you will need to buy the next book as well to feel complete.

For people familiar this Dan Kennedy's no holds bared, kick butt and definitely no B.S. you will also be aware of planet Dan.If you are in sales or own a business and want to get ahead then you need to take in all things Dan Kennedy. I found the first few books I read of Dan's hard going as he is not one to pull any punches. But, now I am use to his style I can't get enough. Every one of Dan's books I have read have been full of helpful information. Unlike some authors in this field that will tell you what they think you want to hear. Dan Kennedy tells it like it is and ... All that you need to hear.As always a great read.Darren TealePerth Western Australia

Since about 1960 successful companies have used a thing called Marketing to increases sales and thus revenue. Marketing consists of 1) finding out what people want; 2) offering it to them; and 3) doing this at a profit. The #2 item, making the offer to the customer, consists of a) advertising, or what you pay for, b) Public Relations, or what you pray for, c) face to face sales, and d) trade shows, which are a combination of the previous 3 items.Using Direct Marketing, you can see a whole lot more people than you can face to face. This book tells you how. I doesn't tell you much about the other areas, just the improving the face to face sales area of marketing.

It's a great book. I'm just pissed that Dan Kennedy is now giving this away for FREE on Facebook!

This is my fifth book ive read from Dan kennedy, but i should have been my firs.It essentially gives you a foundation for how to properly market your products withoutlooking like everyone else who is adverising. Kennedy also ells as o why other companies adverisethe way they do, and why we should advertise using Lead Generation advertising and Direc Response teqniques. I would highly reccomend this book to ANYONE who has a business card, and looking to make more money. Dan Kennedy is probably the bestat what he does. I would say hes the "king" of Marketing

After reading this book it has changed my entire way of looking at ads. Dan's approach to clients is direct, puts them in the thinking mode. Much like buying a car, you see yourself in the car and your friends looking at you in the car.I learned a lot and am looking forward to reading more of Dan's books. If you are in business, this is a must read to survive.