Writing That Works, 3rd Edition: How to Communicate Effectively in Business

This is an essential guide for any writer. The advice is timeless. Written by two bosses from Ogilvy and Mather. It shows how the agency become successful. Some of the information may appear outdated, such as composing a memo, but that's an email today.Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your stuff. Try putting a piece of text together before reading this book. Run your writing through a readability score such as Flesch–Kincaid. Read the book. Rewrite your work and compare your score now.If you pick this volume up once a year, you will become a better writer.

This book is almost 20 years old, so why bother, you might say?If you thought that, you’d be wrong, because human nature and communication hasn’t changed at all in that time.For someone who is impatient and likes people to be brief and be gone, this book is ideal.Big writing, deceptively simple concepts, briefly written and lives within arms length of anything I write that needs to be read.

I had a client who was a group director of a PLC who often complained about the writing ability of staff and even senior managers. He should have told them to read this book and to read it every year.So much of good, effective writing is obvious and common sense when you know the right techniques but, they don't seem to be known by many people. It does make you wonder what schools are doing.This book is written for a wide audience of people who need to communicate and is not just written for copywriters in the marketing department. Whether you're writing reports, memos or emails, you are trying to sell ideas or inform people of actions that need to be taken.Several chapters about writing on computers and emails are a bit quaint because of the book's age. It doesn't stop them being relevant.I'm rating this book at the 4-star level eaning it's in the good to very good range. An updated book that covers the bad practices that have come from texting and the use of emojis would deserve 5 stars.

Number one in advertising guru David Ogilvy's ten tips on writing is "Read the Roman-Raphaelson book on writing. Read it three times." He's absolutely right.This book begins by explaining why you should write well and, motivation being key to learning, that will greatly help you write clearly.It's engagingly written, simple and amusing. The only reason you won't go back to it again and again is because you'll probably remember it all the first time thanks to the very good examples.Get it. Get it now.

This is not an academic tome on the science of writing, but a practical guide.It is worth keeping on the shelf, ready to be read and re-read.You may want to lend it to colleagues whose English is below par.Know your audienceKeep it shortRe-read before publishing.

This book does just what it says it does. It teaches ways to improve your writing.

very readible and learnt a lot

This book is a quick and simple guide to wringing effectively for business. I say it's a reference book because I think that's how best to use it - it's more a dip in than a story. Good, clear, helpful book. Every office should have one!

The pyramid scheme really works: start with the main point, list the supporting points, then expand on them.Starting with the main point seems like such a simple idea, but many times, I used to lead up to the main point, by which time readers got bored.Listing the supporting points is important from a summary and lets the reader know why you are making the argument you are making.If they don't trust you on a point, it's quite easy to jump over to the place where you provide supporting evidence.I used to think I was a good writer (author of 8 technical books, 50+ research papers, and 100s of articles), but this simple concept has really helped improve how effective my business writing is.

Very nice book

Done reading it three times? Great.Writing an email? Pick it up and go through the email chapter again.Writing a letter? You know what to do.Infinite wisdom in this book.

Un must, x insegnare a scrivere in modo chiaro e conciso

Great book. Too many people can't write effectively.