

✨ Unlock your sleekest, healthiest hair yet with zero compromise! 🌿
The KATIVA Brazilian Keratin Straightening Kit is a formaldehyde-free, vegan at-home smoothing system designed to reduce frizz and tame volume for up to 12 weeks. Infused with hyaluronic acid, organic argan oil, plant-based keratin, and shea butter, it nourishes and hydrates all hair types—including dyed and bleached—while the included Potion 4 Heat Protectant Serum safeguards hair during heat styling. This complete kit delivers salon-inspired smoothness, shine, and manageability with a natural finish.













| ASIN | B0CB1KQ8Q4 |
| Best Sellers Rank | #10,250 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Chemical Hair Straighteners |
| Brand | KATIVA |
| Brand Name | KATIVA |
| Customer Reviews | 4.3 out of 5 stars 3,879 Reviews |
| Hair Type | All |
| Item Form | Cream |
| Item Height | 17.6 centimeters |
| Item Weight | 0.32 Kilograms |
| Manufacturer | Starbrands |
| Material Features | Formaldehyde-free smoothing system designed to support a sleek, salon-inspired finish at home, Heat-styling support: Potion 4 helps protect hair during blow-drying and flat ironing, Multi-hair-type friendly: suitable for natural, curly, wavy, thick, and color-treated hair when used as directed (results vary), Step-by-step home routine: designed for an at-home process with common tools (blow dryer … |
| Product Benefits | Helps smooth hair and reduce the appearance of frizz for a sleeker, more manageable finish, Hydration + shine support with Hyaluronic Acid plus Plant-Based Keratin, Organic Argan Oil, Shea Butter & Amino Acids, Includes Potion 4 Heat Protectant Serum to help protect hair during blow-drying and flat ironing, Long-lasting smoothness and frizz control up to 12 weeks* when used as directed (*results vary; on dyed hair, color appearance may vary slightly in some cases), Supports salon-inspired results at home with natural-looking movement Product Benefits Helps smooth hair and reduce the appearance of frizz for a sleeker, more manageable finish, Hydration + shine support with Hyaluronic Acid plus Plant-Based Keratin, Organic Argan Oil, Shea Butter & Amino Acids, Includes Potion 4 Heat Protectant Serum to help protect hair during blow-drying and flat ironing, Long-lasting smoothness and frizz control up to 12 weeks* when used as directed (*results vary; on dyed hair, color appearance may vary slightly in some cases), Supports salon-inspired results at home with natural-looking movement See more |
| Special Ingredients | Amino Acids – help support softness and manageability, Hyaluronic Acid – hydration support for softer-feeling, more manageable hair, Organic Argan Oil – helps nourish and boost shine, Plant-Based Keratin – helps improve the look of smoother, more polished hair, Shea Butter – helps soften and condition for a smoother feel Special Ingredients Amino Acids – help support softness and manageability, Hyaluronic Acid – hydration support for softer-feeling, more manageable hair, Organic Argan Oil – helps nourish and boost shine, Plant-Based Keratin – helps improve the look of smoother, more polished hair, Shea Butter – helps soften and condition for a smoother feel See more |
| Unit Count | 1.00 Count |
M**A
✨ "Best Hair Straightening Treatment!"
I am extremely impressed with the Kativa straightening treatment! It was very easy to use and the instructions were simple to follow. The results were even better than I expected — my hair came out smooth, shiny, and perfectly straight without feeling damaged. What I love the most is that my hair feels soft, frizz-free, and so much easier to manage. The effect lasts a long time, even in humid weather. It truly looks like a professional salon result! For the price, the quality is excellent. I will definitely buy it again and highly recommend it to anyone looking for a long-lasting, gentle, and effective straightening treatment.
V**I
Perfect for hair
Perfect, for someone was looking easy to manage It takes long time to apply, but you get the best result, and if you want to maintain it, do it every 3 months, you'll see it is always straight and looks perfect. Ready to go and the best part is , it doesn't damage your hair
A**.
Takes a bit of work but very worth it. Works well!
My obsession with keratin began years ago when I was living in Korea and came across a keratin serum that transformed my hair, but this is the first time Ive done this kind of treatment. Decided to go for it so I could air dry my wavy hair without having to smooth out the kinks with heat every day - Id definitely say I achieved that with this product, and the added shine and silkiness this gave my hair is crazy. You REALLY want to make sure you take your time, blow dry the product completely (this does take some time!) and then straighten in small sections. The more time you give this process, the better your results will be. I did the minimum amount of passes the instructions said as I didn’t want stick straight. Love, love, love.
N**E
Great keratin, perfect for curly hair and sensitive people
I have curly hair, and this keratin worked very well for me. It made my hair very soft, smooth, and much straighter. My hair looks shiny and feels healthy. One thing I really like is that it has no strong smell. I am allergic to regular keratin products, but this one did not cause any irritation or allergy at all. I highly recommend this product, especially for people with sensitive skin or allergies. It is a very good product and worth buying.
K**Y
It gets rid of frizz and lasts
It works pretty well and the entire process takes about 4 hours. The only thing is I have really thick and long hair so next time I get it i'll buy 2 because it didn't fully cover all of my hair. It lasted the 12 weeks and still has some slight affects in my hair afterwards so I do like its longevity. I mainly got it because no matter what I do or what product I buy my hair is frizzy, but this kills the frizz and its amazing for that. It also stains clothes like bleach does so be careful with what you wear when you use it.
M**K
So far , so great .
Used this about 3-4 days ago , and my hair looked nice directly after but the real test for me was how it’d look the next time I showered , and I am stunned. I normally blow dry and then flat iron my hair after showering in order to get it how I like it , today I very lightly blow dried for a couple of minutes and then let the rest air dry . It looks and feels like I just got outta the salon , didn’t have to touch the flat iron at all. I am so curious to see how long this is gonna last , if it does this for at least the next 2-3 weeks then I’m definitely a new lifetime customer .
S**Y
Great treatment for Afro Hair
Wow, I am so impressed with this keratin treatment. First, I did my research for about a month or two. This treatment had great reviews. I was also looking for a product for Afro hair. My hair is about a 4b. Yes, this treatment worked for my hair. The result were great!! I followed the directions carefully. I only used 410 degrees on my flat iron. The only thing I would do differently is wear a mask. I was in my bathroom with the door open and still needed a mask. I could feel the effect of the fumes in my throat when flat ironing. It did not ruin my curls.....It just soften them . Which I love.
J**Y
Silky soft hair, easy instructions
Okay I’m rewriting my entire review after about 5 days of having the treatment. 1- it will strip any dye out AND lighten your hair and slightly bleach any towel you use in the process. (Small price to pay, trust) 2- if you have CURLS (not waves, be realistic here) it will not leave your hair air drying perfectly straight. It more than likely will be wavy. I only did 2-3 passes during the straightening part of the process. I have thin strands of hair and didn’t want to fry it off (it says to do 8 passes but adjust for your hair, it even says to on the instructions). I actually love the waves when it’s air dried. In the video with waves, there’s NO styling product (like what?!) it’s so manageable with so much less frizz and it’s actually soft with no product in! I thought this treatment was basically going to strip my hair of its curls to where it air dried stick straight so I had given it 3 stars when I first did the treatment. Just the softness and manageability of my hair now deserves 5 stars. I DEFINITELY will be doing this treatment again in the future. 3- you can dye your hair again without ruining the treatment. I dyed mine back to the color it was with garnier nutrisse ultra crème black box dye 3 days after the treatment and it doesn’t seem to have affected the treatment. 4- If you have some damaged ends you’re worried about, just trim a small amount then do the treatment. I only trimmed .5” when I should have done more and you can’t tell that my ends were even damaged. 5-it did take around 3-4 hours total. I think carefully brushing excess product out with a fine tooth comb before blow drying/straightening helped shorten the time along with fewer passes while straightening. I also only needed one box. Even though my hair is long, my hair is not as thick as it looks when curly. People aren’t exaggerating on the good reviews. I did take the time to comb out the excess product with a fine tooth comb before straightening and then didn’t put the flat iron very high (390). It really didn’t have a bad smell and my hair smells okay after straightening it unlike before. Before, it would have a burnt smell. I spritz some perfume in the air, flip my hair through it, and it smells amazing all day! A lot of people say my curly hair is pretty but they aren’t the ones that had to deal with the rats nest at the end of the day. I now know how to deal with the Texas humidity when I go back! One picture is my natural hair, the video is of it air drying (wavy) and then the morning after sleeping on it straightened. To be able to actually brush my hair is amazing! When I brushed my hair with it straight before, it would still get puffy. This product was a life (and hair) saver!
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