

🥑 Unlock your hair’s ultimate hydration glow-up!
Matrix Food For Soft Shampoo is a vegan, color-safe formula enriched with avocado oil and hyaluronic acid that delivers 7x more moisture and 5x smoother hair. Designed for dry, brittle, and color-treated hair, it provides up to 72 hours of lasting softness and shine, making it a must-have for professionals seeking salon-quality hydration and manageability.















| ASIN | B0BY9NG61J |
| Best Sellers Rank | #1,858 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #50 in Hair Shampoo |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,923) |
| Item model number | 0884486506986 |
| Manufacturer | Matrix |
| Product Dimensions | 8.16 x 1.95 x 8.16 inches; 10.14 ounces |
| UPC | 884486506986 |
S**A
Great
This is wonderful shampoo. The texture is great. It smells wonderful. The moisture in it is good. I have been using this a lot time and love it! It does not weigh your hair down. I would buy it again. If you want something that smells wonderful then get it. I have very curly hair and it works great in my.
G**L
Cleans without buildup, great scent
I LOVE this shampoo. I'm 70 yrs old, my hair is long and thinning "old lady" hair. It cleans my hair wonderfully with no build-up. The smell is fresh and no overpowering, kind of a gentle herby/floral. It's not cheap, but I think it's totally worth it. I also use the Matrix FFS conditioner and the serum. Excellent for my hair.
K**N
Top fave!
I have multi-textured biracial hair. It’s fine and curly and has frizzy spots and can get dry very fast. It’s highly porous and has been colored a few times. After just one use I had an Instant noticeable difference in softness and hydration. This Increases the shine of my hair and helps great with tangles. I use this entire line of Matrix and the hydration and overall health of my hair has improved greatly.
G**A
How soft and moisturizing it left my curly hair.
I love how soft it leaves my hair. I have curly hair and my hair tends to be dry. I purchased the shampoo and conditioner and they work great the scent is very pleasant. I will be purchasing the hair styling products as well.
S**H
Favorite Haircare Line
I'm not kidding, this shampoo, conditioner, and oil have literally made my hair silk. It's INSANE. The oil is like an instant detangler? I have thin, fine hair. Frizz has died down as well. I think it's so worth it. There is a lot of product and you don't even need that much. The smell is pretty similar to baby powder, but it's really nice. Not headache inducing, which is a worry for me. Love the Food for Soft line and I will definitely be repurchasing eventually.
A**.
Worth the money
I'm very happy with this shampoo. I have longer hair that is very dry and a little coarse. It makes it feel and look much softer and it only takes a very small amount to get tons of lather. The scent is just ok and not overly strong. Was kinda hoping it would smell similar to the biolage of the 90s. Lol. Seems like no shampoos smell like they used to. Lastly, it does help maintain hair color without stripping it which is a big plus.
H**Y
Smells great and good quality shampoo!
Love the smell and isn’t super watered down which means you don’t have to use a handful to get a good lather.
A**A
Hydrating shampoo that really delivers!
This shampoo gently cleanses dry, brittle hair while adding deep moisture thanks to avocado oil and hyaluronic acid. My hair felt noticeably softer, smoother, and more manageable after just one wash, without feeling weighed down. Great for everyday use and perfect if you want hydrated, healthy-looking hair
E**�
Huele muy bonito, y tiene buena consistencia, se lo compre a mi mamá porque lo vió en tik tok 🤭, según los comentarios este shampoo deja el cabello súper suavecito
G**R
This set is so wonderful! I have curly/wavy colour treated hair and seriously after one wash it makes my hair feel amazing. I’d love to try the mask out. It’s not too heavy and makes me feel super clean and my hair very soft. It also smells wonderful and clean, a little sweet and a bit floral
A**R
Smells amazing, a little goes a long way and my hair is unbelievably soft!
B**A
Been using for a couple months now and i find it great for dry damaged hair, makes my hair feel so soft. Only problem I’ve had is getting breakouts along my hair line and side of my face where my hair touches since starting it, I don’t ever have break out’s only since using this.
C**E
it's absolutely amazing! I usually don't stick to one shampoo, this is my third bottle!!!! Smells so fresh and my very curly hair is soft! Highly recommend
Trustpilot
3 weeks ago
2 weeks ago