Strategic Brand Management: United States Edition Hardcover – 13 Jun. 2007

The most gripping book!!! Interesting, with real, very unseful examples, as well as clear explanation of the theory. Might be in big advantage for those willing to study marketing.

The book was a cheap, home made very low quality black & white imitation of the original book. Pictures, graphs barely seen, the book even has a bad smell. Waste of money! Shame.. Don't buy it!