Sensitive Instant Relief Repair + Gentle Whitening Toothpaste | Instant* and Long-Lasting** Sensitivity Relief | Protective Layer with Calcium** | Fluoride Toothpaste | 4 Pack, 75ml Tubes

This is my go to toothpaste. It's mild, and has a smooth consistency. It also keeps my breath minty. I haven't noticed much of a whitening effect but that's to be expected from brushing alone. It's also great for sensitive teeth - I have not suffered any sensitivities since using it, which is for a very long time. The multi-pack was great value when I purchased it. If I could change anything it would be the addition of a foil seal under the cap, which isn't necessarily required for freshness but seems like a bit of an omission to show it is tamper free. Other than that its a great product,

After more than two decades navigating the uncomfortable world of sensitive teeth, I've come to know the difference between a marketing promise and genuine relief. I’ve cycled through nearly every sensitive toothpaste on the market—from Sensodyne Repair & Protect, which helped but plateaued, to Biorepair which offered a gentler, fluoride-free option but didn’t quite hold up to coffee or cold water tests. Even Elmex Sensitive Professional gave brief relief but left a chalky aftertaste and didn’t repair long term. Some formulas took weeks to kick in. Others did nothing at all. But then I found this: Colgate Sensitive Instant Relief Repair + Gentle Whitening—and it’s honestly the closest thing I’ve ever found to real, consistent comfort. What shocked me first was how fast this toothpaste works when used correctly. It’s not a gimmick—you can apply it directly with a fingertip to a specific tooth after brushing, massage gently for 60 seconds, and the sharp zing from ice cream or hot tea just… fades. That alone would have made it worth the purchase. But over regular twice-daily use, the real magic starts: it builds up a calcium-based protective layer that blocks pain from returning. You’re not just masking the problem—it’s actually doing something constructive. In our house, we now keep a regular brushing routine around meals and drinks. I wait at least 20–30 minutes after eating before brushing to protect enamel, and I always use a soft-bristle brush. My wife—who also deals with occasional gum sensitivity from whitening treatments—uses the same tube and noticed a clear improvement in just a few days, especially with cold water and citrus. She was hesitant at first because of her previous experience with whitening pastes being too harsh, but this one strikes the perfect balance: gentle on enamel, effective on surface stains. As for the whitening effect, it’s subtle and realistic. This isn’t some blue-dye temporary illusion—it gradually lifts daily discolouration from tea, coffee, or red wine without scraping your teeth raw. We noticed a natural brightening effect after about a week and a half, with no added sensitivity. That’s a first for us. Now, is it perfect? No toothpaste is. The texture is slightly firmer than some others and the flavour, while clean and fresh, has a noticeable fluoride edge that might not be to everyone’s taste. For those with very sensitive mouths or who are prone to irritation, it’s worth starting slow—maybe once a day, using just a small amount. Also, like many toothpastes targeting sensitivity, if you don’t use it consistently, the benefits fade. This isn’t a once-in-a-blue-moon rescue. You have to commit to the routine. We’ve also learned to pair it with mindful care: avoid overly acidic foods straight before brushing, don’t rinse with water after brushing (just spit), and we keep a spare tube in our travel kit for sudden flare-ups. We’ve even used it as a quick repair method when dental appointments were delayed—it won’t replace a dentist, but it gives peace of mind while waiting for professional care. All in all, this isn’t just a toothpaste, it’s a relief system. It restored the ability to drink chilled sparkling water without bracing. It brought back orange juice to breakfast. It even made my annual hygienist visit more pleasant—I wasn’t wincing through the polishing stage. If, like me, you’ve spent years trying every brand and gimmick, this one is worth the try. It’s not a miracle, but it’s the closest I’ve come to real, practical healing in a toothpaste tube.

Lovely toothpaste, helps with sensitivity, good price

This toothpaste contains alganine which is excellent for sensitive teeth. It works immediately that teeth are brushed. Would recommend.

Does the job perfectly. Nice taste and smell. Buying a pack of 4 is good value for money.

Great toothpaste which really helps with sensitivity of teeth. Nice minty flavour which isn't too strong. This is my go to toothpaste and always good price on Amazon if you get it on subscription.

I started using the Colgate Sensitive Instant Relief Repair and Enamel Strength toothpaste and I was honestly surprised at how quickly it worked. My teeth can get really sensitive and the instant relief meant I could finally enjoy hot and cold drinks again without that sharp sting. What I appreciate most is that it does not just cover up the problem because it actually helps strengthen my enamel over time. After using it regularly, my teeth feel noticeably stronger and less sensitive. It also leaves my mouth feeling fresh and clean after every brush, which I really enjoy. It has definitely become part of my daily routine now.

Go to toothpaste and a good price.