Sugarflair White Extra Food Colouring Paste, Maximum Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Mixes and More! Vibrant Colour Food Dye - 42g

Bought these mainly for the red & blue colouring, as I previously had issues with other food colouring for my little boy's spiderman birthday cake coming out the wrong colour - particularly the red looking very pink - however these came out absolutely brilliantly! The kids even commented that the cake was "so red!". Really great product - highly recommend.

Great colour without a nasty after taste. Made a superb red velvet cake.

Perfectly red colouring, deep colour, easy to use. Made perfect red velvet brownies

Plus: very good red dye, nice strong vibrant colour. Not needing to use much.Negatives: use carefully while using, will stay on fingers for some time but will eventually go away with a few washes. They baked goods may also leave a red stain (as it did on my friend’s lips and he complained he looked liked he was wearing lipstick. Though I think the colour suited him but 😂)

The media could not be loaded. Why did you choose this product over others?:Amazing gave my red velvet cake the perfect colour. I highly recommend.

Did the job perfectly. Will warn you though, it stains. EVERYTHING!

Great colour for red velvet cake

Amazing, was charcoal grey in buttercream then found a YouTube video explaining heat turns it black. Put it in microwave for a few seconds & wow it worked!