The Business of Baking: The book that inspires, motivates and educates bakers and decorators to achieve sweet business success.

This book was everything I needed to read and more. I just keep it on my desk and whenever the doubt creeps in I fetch it and look for the right chapter. Whatever the question, there is an answer for you. It is a great book for everyone on the baking business, whether you are starting or already have an open business: there are always situations where you do not know where to turn or maybe you do not have a cake friend to help you. Michelle organized the book in the most easy way, for you to be able to refer to it afterwards and she just clears all the obstacles, so that you can make the smartest decisions for your business. Also, her book is based on her experience and you can feel she completely knows what she is talking about. I recommend this book to anyone on the business of baking. It will save you SOOO many sleepless nights! I loved it!

BUY IT! It is worth every penny. From home bakers just starting out to seasoned professionals with store fronts this book will get you where you need to go. Written in an easily digestible format (by someone who knows how little time you have to focus on reading) It's broken down in to managable chunks enabling you to dip in and out when needed. It's pages are brimmming with a wealth of up to date, sensible business advice, culminating in a hug of understanding - proving that the author knows just what goes into the daily persuit of sweet success. This book answers ALL the questions, giving focus to Pricing, uncovering the secrets to confidently charging what your worth, Marketing, for those that want to attract the "right clients", Selling, and how to do it in a non icky way, Social Media, with actionable tips and tricks for those that struggle with fresh content and Customer Service, offering advice on how to respond to those that aren't quite the right fit - plus much, MUCH more If you are serious about taking your business from a hobby, and turning into a money making proffession this is without doubt the book for you.

This is a great book with alot of great insight that challenge some core believes highlighting areas most people like to bury their head about. I would highly recommend this book. I did knock one star off because of the sexiest nature of the book making many females only references forgetting men and equally as good in this field.

When I started my cake business, I came across this book here in Amazon and I bought it. This book is full of very useful information, true stories, the author's personal experience and business knowledge. The book is a MUST READ. After that, I also started following Michelle Green on her social media and she never disappoints! She is an AWESOME person. Very happy with my purchase!

Fantastic book wether you are just starting out in this business or have been at it for a while. Michelle makes you realise that you're not alone in all this, and her no nonsense way of writing keeps you want to read more and more. She's full of advice and tips, not to mention it give you the virtual kick up the backside you need to steer your business in the right direction.

Couldn't wait to get my hands on this! Michelle is an inspirational person, she gives you 1st class advice and tools you can use and apply in the real world. This is written from the heart and she has a wealth of information about this industry. This is a must my read for anyone considering or who already has a cake decorating/baking business. Michelle you rock!

Author of the blog thebizofbaking.com, Michelle Green (a former bakery owner herself) has a unique approach to teaching modern business skills for food business owners. She takes situations from our daily grind and suggests an array of options to best deal with them. Whether it be taking your dream of your own cake business and turn it into reality, to befriending your competition, giving awesome customer service, helping you refine goals for your business and asking the essential question of why you are in business at all. Michelle Green is a personal cheerleader, business coach, motivator and swift kick in the b*tt kicker. She is a cake business owner's Mr. Miyagi and this book is added value for anyone who owns or aspires to own a sweets business.The cake community is loving this book so much they are posting selfies with it on Instagram. #thebusinessofbaking

What an amazing book. So informative, wish I had read it before I'd started my business. Loads of useful information and advice. Michelle makes you feel so confident , shares all her experiences, all told in a down to earth way. You can't help but end up - Yay I can do this! Totally awesome! ,