The Brand Book: An insider’s guide to brand building for businesses and organizations

If you really want to know good brand case study also about strategy this is the book that you want

The market is deluged with books on branding, but very few demonstrate, step by careful step, how to build a brand. How do you grow a kernel of an (business) idea into something with which thousands upon thousands of consumers will identify and form a relationship? No, actually, how do you even come up with a good idea in the first place? That is not easy to answer, and Daryl Fielding shows you how to do exactly that. She starts with a whirlwind tour of contemporary branding frameworks, and gets right to the point. They're all great; except, they miss a crucial element. Cultural relevance. And this is where the book truly stands apart and shines. She provides a beguilingly simple framework called Brand Levers, made of customer insight, cultural relevance, differentiation and right to win. They're brought together by the brand theme. Don't be daunted: they're quite easy to understand. I won't dwell on explaining them. She then transposes two brands, Dove and Vodafone, and shows the brand story would fit into the four areas. I recommend that you deconstruct your favourite brands along these lines and see how they work. Once you see it, you can never not see it. Something just satisfyingly clicks. Just for kicks, I did Harley Davidson and it suddenly made sense to me why they got into such hot water for being perceived as "going woke". There's much, much more to the book. She writes expertly on client research and provides several useful templated tables to work with towards the end of the book. She cuts through the corporate hogwash around "unique selling points" and gives hardboiled advice. But the section on brand levers (I think chapter 4) alone is worth the price of the book. I put the Brand Book right next to my copy of Eugene Schwartz's "Breakthrough Advertising" - the book the made me finally understand copywriting and pays for my livelihood. Buy it without second thoughts. I do have one huge gripe though! The book deserves to be put within hard covers. Especially the illustrations. They need to be printed on thick, glossy paper. The great quality of the content is only undermined slightly by the softback presentation. Maybe for the next edition!

Easy to understand.

This is for the first time. I loved the book even without reading it completely. I just received the book few mins ago read 1 page and I believe this is the best book as a beginner it is very easy to understand things which I am struggling to understand from so many days. Though the cover is bit having a little bit of ear and tear I don't mind keeping it because for this price this is a very good value for it's content

One of the best books written on brand development, from a renowned industry expert. Darryl covers all the key stages of brand development, equipping you with not just the theory but also examples and practical tools to get the job done. The book is really engaged to read, with lots of colour photographs and examples and gives you valuable behind-the-scenes examples on brands she helped develop, like Dove.