Underglow Blurring Primer by Iconic London for Women - 0.91 oz Primer

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value

Bought for holiday as I don’t like to wear foundation when away and with the heat! Fantastic for blurring out the skin and for a flawless look which also covered my freckles well too! Bought two!

Litter bit light colour, not the best one ,

Beautiful love it.. my daughter recommended it and I’m not sorry. Nice and easy to apply very effective. So I’m super happy. Thank you.

Lovely on skin. Mixes well with foundation too. Smells gorgeous but even though kept in box and upright on shelf the dropper leaks wasting a fair bit. Would advise not to keep in makeup bag but upright

An absolute go to for me. The best I've used.

It definitely has a nice shimmering effect, which is hard to achieve. However, I wouldn’t say it’s a great primer it doesn’t work with my foundation and just doesn’t help it stick. I’ve used other primers that work much better as actual primers. That said, if you want to use it to add shine to your body, it’s a great product (even though that’s not really what it’s meant for). I would say product is overpriced and it doesn’t hold long.

I love it

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

Great product

I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..

I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn't stop raving about how "glowing" and "professional " my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it's fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.