COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

GAME CHANGER!! I am so so happy with this product and excited to stop paying $90-115 at the salon for Demi-permanent color and gloss. I was already a fan of how Demi-color tints gray hair at my hairline, but I have never colored my hair at home before. It was so easy! I got a plastic cup and squirted an amount the size of a cherry; then I added double of the developer ($9). I used a medium size make up brush to stir it just because I had one on hand he used it to paint my grays on my hairline (I was being careful to not touch my skin, but it didn’t seem harsh and didn’t smell so I don’t know if I needed to be so careful). Then I took the rest of it and applied through more of my hair. 20 minutes later I should’ve paid it out and it looks even better than the salon. My hair was thicker, shinier, softer and grays were all covered or tinted. None of those crazy permanent color fumes, stains, or pages of instructions. If you haven’t used this kind of product before you should take time to figure out your shade; I was surprised my color had the word blonde because I’m definitely a brunette and used 7WG. It’s the color of caramel or a dark honey. In the picture all of my hairline is gray hair underneath, and it blends beautifully and looks like a highlight. I had been told the N colors were best at covering gray, but this did just fine. Even if this color only lasts a month I don’t care bc it was so easy and so much cheaper. I put the tube cap on tight and plan to use it 6 months.

The Wella ColorCharm Demi-Permanent Hair Color in shade 5RR Medium Red delivers rich, vibrant red tones with a natural-looking finish. It’s ideal for refreshing faded color or adding warmth without the commitment of permanent dye. The formula is gentle, ammonia-free, and leaves hair feeling soft and shiny after application. It provides excellent gray blending and lasts for several weeks while gradually fading true to tone. The consistency makes it easy to apply evenly, whether used alone or mixed for custom shades. Overall, this product offers salon-quality results at home for anyone seeking a bold yet manageable red hue. highly recommended

Definitely trust the reviews here that reassure you that even though the color on the 4N box shows a light brown color, the color itself is VERY dark (which it should be with that color designation). I was worried when I got my box and it showed the lighter brown color than what I expected for 4N but decided to see if the reviews were correct about it being dark. Sure enough, it’s a nice dark brown, exactly what I was looking for. Anyone expecting something lighter based on the box would be in for a shock, lol. Just now as I was placing another order for the same color, I noticed the box design is different and shows the correct dark brown color, so the company must have corrected it. As far as the quality of the dye, I’m pretty happy with it. Nothing complicated about the process, all very straight forward for a single color dye. Does a good job covering grays (though my temples always end up with a few peeking through, which is probably down to my technique more than anything). Nice, even color. No issues, pretty happy with the results!

This is definitely darker than anyone's expectation of this product id say. I dont even think this is light brown much less in the range of level 7 hair. It is medium brown and is closer to level 5 hair. I was level 8/9 bleached blonde before as you can see in the photo. I used the 7n with 10 volume, painted just the roots and left it for 10 min before spreading it all over the hair and leaving it for a couple minutes before rinsing off. I was a bit confused when it was wet as it had a weird yellow sheen to it which conflicts with the blue base and gives off almost forest green vibes. I think because my base was so light the components of the "neutral" tones were clashing. However once it dried, it turned a nice ashy medium brown. I wanted to be a bronde so this is much darker than my anticipated outcome but im not mad about it. It looks even and filled my very very empty cuticles nicely. The color reminds me of the viral teddy bear brunette. Since this is demi permanamt and my hair was very light itll fade overtime as well and im looking forward to that.

As someone who struggles with gray hair coverage and dullness, finding a hair dye that delivers professional-quality results at home has been a game-changer. The WELLA Colorcharm Demi Permanent Hair Color is truly a standout product, offering exceptional coverage, vibrant color, and added gloss with every application. First and foremost, the coverage provided by this hair dye is outstanding. Whether I'm targeting stubborn grays or simply refreshing my overall color, the WELLA Colorcharm formula penetrates deeply into the hair shaft, ensuring even and thorough coverage from root to tip. The result is a beautifully uniform color that looks natural and salon-worthy. One of the standout features of this hair dye is its demi-permanent formula. Unlike traditional permanent dyes, which can be harsh and damaging to the hair, WELLA Colorcharm Demi Permanent Hair Color is gentle and nourishing, leaving my hair feeling soft, smooth, and healthy after each use. Plus, the added gloss ensures a radiant shine that lasts for weeks. The application process is straightforward and hassle-free, thanks to the creamy consistency of the dye and the included developer. Whether I'm applying it as an all-over color or just touching up my roots, the dye spreads easily and evenly, resulting in flawless results with minimal effort. Another aspect I appreciate is the range of shades available in the WELLA Colorcharm line. From rich brunettes to vibrant reds to cool blondes, there's a shade to suit every preference and skin tone. Plus, the demi-permanent formula allows for easy experimentation with different colors, as it gradually fades over time without leaving harsh lines or demarcations. Overall, I couldn't be happier with the WELLA Colorcharm Demi Permanent Hair Color. Its exceptional coverage, nourishing formula, and vibrant color payoff make it my go-to choice for at-home hair coloring. If you're looking for salon-quality results without the salon price tag, look no further than this fantastic hair dye. Highly recommended! My social media on tiktok: @alexisaldana97

I have purchased this many times. This is definitely the best priced for the Demi permanent dye that I found online. I love this guy as it does not break my out and it covers my grays well. I’ve recently tried the lighter hair Hughes and they still work pretty good, but not as great for covering up the grades. Still overall really love this brand and will continue to use

For those who don't want to read a novel (although I suggest you do since I know these were not fully beginner mistakes): Very messy application, color is patchy after thorough application, color lasted worse than a semi permanent dye, lifted roots in a weird way For those who want to understand the full issue: This color is a mess in so many ways, the inconsistency between the different colors is insane. I have tried 6g, 7wg, 7rr, and 5rr and I can't say I've been pleased with any of them. The 6g and 7wg are probably the better of the ones I've tried, since they stayed pretty good, but the 7wg faded horribly fast for me. The 6g didn't really budge (I only kept the color for around 2 weeks) and when I bleached my hair (I should have used a color remover but I didn't) my hair turned a nasty orange so be aware of that, that's most likely due to the golden undertones. For the red shades, I know they fade fast because that is the nature of the hair color and molecules but these reds faded too fast, I've used semi permanents that have lasted significantly longer than this. I tried to mix 7wg, 5rr, and 7rr, and got a gorgeous Auburn color but after ONE wash in super cold water, literally all of the color rinsed out. I thought it was maybe my bleached hair that caused the color to not stick (I FILLED the hair beforehand so the starting shade was 1-2 levels lighter than my final goal shade) but even on my healthy roots, the color is gone. Bare in mind I'm not clueless on hair color so I used special sulfate and paraben/ color safe shampoo and that still happened. The application process was also way too messy, this new formula is significantly more liquidy so if you can, use a bottle for application and be prepared to clean up a lot. The color runs a ton but that's to be expected with red shades. Red dye generally does fade faster and run a lot, because of the larger dye molecules, but this was excessive for a demi permanent shade. Lastly, I like to oversaturate my hair and do very small sections so I KNOW I don't miss any spots so with this hair color, I used 2 1/2 tubes of color and the corresponding amount of developer (I measured everything) and did my very small sections and cross checked as I usually do when I apply color. The color came out patchy in some areas and looked like I didn't saturate or section enough, which I know I didn't do. Again, that could be due to my bleached hair and uneven porosity but the patchiness happened in areas other than my "problem area" or super porous area. Also I fully understand 10 volume developer can have some lifting capabilities but now that the color has washed out, my roots are not the same color they were before, which makes this the most bizarre experience I have ever had with a demi permanent color. I've used other brands in the past and my natural color stayed the same but that's not the case with this stuff. I've never gambled before but this hair color truly feels like I did. I've now wasted $35, all of my Sally's rewards, and a lot of time trying to make this stuff work but it never did. I highly DO NOT RECOMMEND this hair color! If you have light enough natural hair or bleached hair and use semi permanent dye, yes it could wash out fast but compared to this demi permanent color, it would be more worth it since there's no developer, less damage. What ever you do, I would stay away from this garbage. ***Final thoughts: This demi permanent color behaves a lot like a semi permanent color (running and fading fast) but in my experience, way worse. Please keep all of these things in mind if you decide to purchase, you are putting developer in your hair, damaging your hair, for a subpar result. I have experience and there's always room to learn, but this was unlike any other color I have used.***

Love how this turned out! I ordered 6G after seeing another review so I knew it would come out dark. First photo is before and other ones are after. I wanted it dark for winter and it did the trick in less than 20 mins! Very easy application with a hair dye kit. 2 parts 10 volume mixed with 1 part dye.