Genuine Whibal G7 Certified Neutral White Balance Pocket Card (2.1"x3.35")

the small card is great to get a good white balance in your editing software, just take a phot or video with the card in it and use the white balance picker in the software to select the card. now if your trying to set the white balance on your camera this might be a bit small without moving the camera really close to the subject, you always want the card to be next to the subject so your getting the light at the subject.. not in front of or behindsetting the balance with some cards always gives me a red tint on my sony camera, i see this adjust the white balance and the tint when i use it in camera and it seems to get rid of that red tint

Simply put, I keep this in my wallet. It's a fantastic tool to have on you when taking pictures. Most will probably keep it in their kit but for those of us who just like to pick up our camera and hit the road this is perfectly compact.Usage:Set your camera to manual focus and spot metering. Hold it in one hand a few inches away from your lenses so it fills the shot. Snap a shot and then go into your DSLR menu and find the Custom White Balance option. Select the image you just took (probably some blurry grey shot) and you're all done. Now just set the white balance to "custom" back on your main screen.It really saves a lot of time in post processing. It's not that useful in terms of sunlight shots (the daylight preset WB setting is usually pretty good) but for anything indoors it will help you get that spot on WB.The other helpful part is if you don't use a monitor that is perfectly calibrated for color reproduction. I have some IPS panels that are pretty good but they're not great. This helps alleviate having to sit there and slide a bar back and forth...which I don't miss. Mostly because I will eventually get tired of looking at the same image and all the minor changes will start to blur together. At least using this balance card I can stop worrying about tiring out my eyes on white balance and focus on the other details of the image in post.

This product should be illegal. I thought I took decent pictures until I started reading about white balance. This item came up in my query, and I thought it was one of those "buy one get one free at $19.99 2 A.M." deals. However, I took a gamble and realized that it made my older photos look like I took them with a beer filter.How this item works is that it has a neutral gray, a spectrometrically (may not be a word but they used Science and Stuff) measured white, and black. What you do is have your model or subject hold this card with the three values facing the camera, take the pic, then take the pic normally in proper lighting and exposure. In post-pro, you open the reference image with the subject holding the card via photoshop and add a levels adjustment layer. You'll see the three eyedroppers (gray, black, and white). Use each eyedropper on its respective value on the card, and you will see your photo drastically transform in seconds. Now, move the image window outside of the frame and drag the adjustment layer on the photo you shot with the subject without holding the card, and BAM! The levels from the reference photo are transferred to the final picture, taking all guess work out of the process. BUY THIS NOW! It's cheap, portsble, and effective. I'm just starting to get serious about photography, and I feel this will turn into a a better photographer. You'll like the way your photos look, guaranteed!

Perfect system for setting a digital camera's white balance. I use this to set a custom daylight white point in mid-day sunshine, then let other color environments expose naturally. Easy portable size with very good durability.

The vendor explicitly says this card is a color neutral card, not an exposure neutral one (it's not a 18% and not a 12% gray card). Apparently, the vendor does make colorimetric measurements for each production batch but does not do reflectivity measurements.As far as I can see, for its intended purpose (color calibration) it's a fairly precise tool which gives me consistent results for my technical macro photography.One can easily add an exposure calibration feature to this card by shooting it together with a standard gray card (12% or 18%) and then calculating and remembering EV difference.I got a credit-sized card that suits perfectly my macro shooting needs and occasional "normal" shots and fits into my wallet. It's a sandwich of layers and the color calibrated plastic surface seems no more than 12 mils thick. I'll see for how long this surface survives.The previous G6 version was a chunk of solid color plastic 3mm thick.I subtracted one star for unknown reflectivity.

I am new to the WhiBal. Wish I'd known about it when I first purchased my camera. Different sizes for different needs. I put this pocket version on a lanyard so I'm never without it. I'm a Photoshop CS5 user, coming off of Photoshop 7, off of Photoshop 5.Outside of lenses, and Speedlites, this is the SINGLE most essential tool I've ever bought. Some quibble about the price, but considering the individually measured and certified quality of every card, it's a steal. I can't imagine any photographer who's serious about color balance EVER being without it.Google WhiBal and watch Michael Tapes' video tutorials. They go into great practical and technical depth, simply and efficiently, and make the case far better than I can for why you need a WhiBal. (No, I'm not affiliated with WhiBal in any way.)As usual, with Amazon, great pricing and speedy shipping. With this particular version of the WhiBal card, no case, no lanyard, no stand included. No problem. Fits neatly, with lanyard, into the flap-sleeve of my daily Kata H-16 grab-and-go bag (also bought through Amazon).No more doubts about my camera's color calibration, monitor color calibration, variations. Unbelievably useful for batch processing.Go get it!