








✨ Unlock your coolest blonde yet with zero brass and total care! 🌿
Smart Beauty's Ash Blonde Hair Dye is a permanent, vegan, and cruelty-free cream color enriched with Plex hair care conditioner. Designed to lighten dark blonde hair without bleach, it tones away brassiness while nourishing and strengthening all hair types. The mess-free application and professional-grade formula make it perfect for at-home use, delivering vibrant, long-lasting ash blonde results with full grey coverage.







| ASIN | B09RV6W333 |
| Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Best Sellers Rank | 1,666 in Beauty ( See Top 100 in Beauty ) 31 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Ash Blonde |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,188 Reviews |
| Full Cure Time | 45 Minutes |
| Global Trade Identification Number | 20830577001599 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Weight | 225 Grams |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Paraben Free, Sulphate Free |
| Number of Items | 3 |
| Package information | Tube |
| Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Unit Count | 150.0 millilitre |
N**K
Best dye for covering Grey/white hair
I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
S**.
A Radiant Transformation
My purple hair looks absolutely stunning! The multi-tonal shades give it a vibrant and eye-catching appearance. Whether you’re rocking this color for a special occasion or just because, it’s clear that you’ve made a bold and beautiful choice. Keep shining with that radiant purple! 💜🌟. I recently tried this best purple hair dye on the market, and I am absolutely thrilled with the results. Let me share my experience: Coverage: If you’re like me and have some pesky white hairs, this dye has you covered—literally! The coverage is superb, seamlessly blending those stubborn strands into a vibrant purple canvas. Color Brilliance: The moment I rinsed off the dye, I was greeted by a burst of color that left me in awe. The shade is not just purple; it’s a wonderful, luminous purple that catches the light and turns heads. I was complimented many times for my hair. Long-Lasting: It’s been weeks since I dyed my hair, and the color is still as intense as ever. No fading, no dullness—just pure brilliance. In summary, this purple hair dye is a game-changer. Whether you’re looking to make a bold statement or simply want to refresh your look, I highly recommend it. Say goodbye to lackluster hair days and hello to a radiant transformation! Rating: ⭐⭐⭐⭐⭐ Exceptional Service and Generosity I recently had the pleasure of interacting with the seller on Amazon, and I must say that their customer service exceeded my expectations. Despite a minor hiccup with the initial order delivery, they went above and beyond to make things right. Not only did they promptly address the issue, but they also surprised me by sending a second order as a free gift. Their gesture of gratitude for my continued patronage was truly heartwarming. The seller’s communication was impeccable throughout the process. They were attentive, understanding, and genuinely committed to ensuring my satisfaction. It’s rare to encounter such dedication in today’s fast-paced world of online shopping. I highly recommend this seller to anyone seeking exceptional service and a touch of generosity. Thank you for turning what could have been a frustrating experience into a delightful one. I’ll definitely be coming back for more! Rating: ⭐⭐⭐⭐⭐
J**E
ONLY LASTS A COUPLE OF WASHES!
I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity.
G**O
Beautiful color covers grey, washes out clear
Covers greys 100s lovely color, hair feels soft not dry n brittle
A**E
Not yet sure about it
Unpacking: The box comes with gloves and the two colour components. No after treatment, no plastic head wrap. Odd, but nothing a cut plastic bag and my usual conditioner cant sort out. Application: Straight forward on dry hair. Oddly enough the colour did not change when the two bottles were mixed or when it was applied to my hair. Colour performance: First of all, my hair is white now ( previously blonde). This means it normally soaks up colour like a very thirsty person in a desert, but alas no permanent colour stays permanent. They all wash out after two weeks, the cheap or the expensive ones. The result here was...faint. Not at all like in the picture. The colour was true, but more like purple haze than purple rain. Gentle. Delicate. Barely there, but still noticeable. Not at all unpleasant. Just not what I was expecting or hoping for. I fear it will wash out pretty quickly, but for a once in a while booster for a special occasion, why not. Overall hair: This was the biggest, most pleasant surprise. I just washed the hair afterwards without any conditioner or mask, yet my hair was shiny, silky and soft. Easy to combe, looks and feels undamaged. Will probably buy again. As a special treat. Just dont expect to get what the picture promises.
S**.
Not permanent
A nice colour to begin with but washes out way too quickly supposed to be a permanent colour but it's not
B**R
Lovley colour
Great product
A**N
Brilliant colour
Love this colour I’m dark hair person with bad grey so this hair dye seems to hold it i bought this about 6 weeks ago in the grey is just showing but I’ve got long hair I’m gonna say I love the colour from used the 1 box I’m gonna give it 10/10 I love the way it is my hair is very good once it’s done i usually used live but 4 weeks if that it wasn’t holding but this purple colour I love and live it for 1 bkox thanks
Trustpilot
2 weeks ago
2 weeks ago