Schwarzkopf LIVE Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brigtening Oil Booster, Lifts Hair Up To 9 Levels - Max Blonde 00B

I always buy this one as other brands go way too orange coloured. This does go slightly orange when wet but if you dry it it isn't so bad, however I'd definitely recommend some toner or as I prefer a couple hours with darker purple shampoo than the aftercare one you get with this. All in all it lifts very well and evenly and my hair is super soft during and after. To avoid irritation, don't use this on recently washed hair, if hair is too greasy though, just wet it without shampoo and dry it before using this as you don't want any small scalp cuts.

Lovely hair colour was very happy

My favourite bleach. I have dark brown hair and have been using this for years. Can dry your hair out a little but what belach doesn't. I just use a hair mask after the final dye is completed

It does offer strong lift, relatively good aftercare, and value for what it does. However, be prepared to tone, do solid aftercare, possibly repeat processes (if hair is dark or previously coloured), and accept that it won’t be totally damage‑free. Goes without saying that it's not fully suitable for really dark hair

Used tonight still leaves a slight ginger tinge but will sort out with a few purple shampoo washes. All in all good x

Perfect

Best bleech

When I put this hair dye on it really stung ! When I washed it off my hair looked yellow ! My husband said I looked like Donald Trump 😱 I will be sticking to my usual brand in future