How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

Manufacturer	L'Oréal
Package dimensions	16.9 x 9.2 x 6.6 centimetres
Package Weight	0.27 Kilograms
Brand	L'Oreal Paris
Colour	7.43 COPPER ENG
Format	Gel
Speciality	Permanent
Manufacturer reference	03600524015183
Package Dimensions	16.9 x 9.2 x 6.6 cm; 270 g
ASIN	B09NQK9Y93

L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine and Intense Colour, For up to 8 Weeks, Preference Vivids (Colorista), Copper 7.43, x1 pack

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