The Lotion Company 24 Hour Skin Therapy Lotion, Brown Sugar Fragrance, Full Body Moisturizer, w/Aloe Vera, Paraben Free, Made in USA, 16 oz bottle + 2 oz travel size

This is my new go to lotion. I am totally obsessed. The smell is perfection. Vanilla without that sickly sweet smell attached. The scent easily lasts 24 or more hours and it doesn’t morph into something unpleasant. It’s consistently the same and good. I’ve used this on myself and my kiddos. We all have different sensitivities and allergies and none of us have had a negative reaction to it, even my kiddo with eczema. I love that it’s not sticky. It has that good oily lotion feeling, but not so much that you can’t turn a doorknob or something like some lotions do. This will definitely be a reorder for me. I am considering gifting it as well because the vanilla smell is so good. Totally not like the stuff you find in stores that leaves a lot to be desired. My only complaint is that the travel size bottle that came with it smells 100% different. It smells exactly like a maple donut, which would be great, if I didn’t hate the smell of maple. I’m not sure what the story is with why it smells totally different, but like I said, I like the big bottle enough that I would rebuy without a second thought.

Very good thick hydrating lotion and the smell is amazing! Both my daughters love this lotion and get compliments on the smell all the time

Really smells like baby powder, seems to moisturize ok.

Love this lotion . A little goes a long way and the bay powder scent is my all time favorite. I am also using the bronzer and it is also a great product!

Smells clean. I will try vanilla next time