Play Bigger

The title might mislead this book to be one more Business books with exaggerated claims. I almost over looked it.However, it turned out be one of the best business books with great insights about exponential technology companies.Ironically, the fonts are not big enough....However, worth the effort reading this. I brought this book after viewing couple of videos about the book by the authors in youtube.

A very relevant n encouraging book for those who don't want to do the done. The book is based on the authors' real life experiences which makes it factual. Not just theory but how-to-do-it too. A good one for those not aiming to create the Uber-for-trucks or Amazon-for-industrial goods. It does get a bit repetitive towards the end but still a good read.

This is such an amazing book talking about category creators. Makes your brain start thinking differently. Must read.

For some reason, Amazon has the same book sold at a very different price. Either way, I have ordered almost 5-6 copies of this book for the entire team. The book gives an amazing perspective on how founding teams can start their journey towards category creation. The book literally is a playbook of sorts that you can follow to create your own unique category.

Every wondered, how Apple, Netflix and all other tech giants became so successful?⁣This question always fascinated me. I love to learn, observe how they achieved the massive success they have today, what strategies they applied, what is the core mission and motivation behind their companies and so on.If you also curious like me and want to find about all these questions, then this book 'Play Bigger' is a perfect answer!⁣Read this book if ⬇️ ⁣⁣👉 If you are interested in strategies behind tech giant's success. ⁣⁣👉 If you want to make bigger and meaningful impact with your business, service, product, or even career. ⁣⁣👉 If you love reading success stories.

Very repetitive…. Should have been a blogpost. No structured approach on how to play bigger or how to create new categories… no insights at all..

The book is printed with very small text sixes, which makes it very hard to readPls make sure that u will be able to read before buyingMy book is still lying unread so cannot comment on content quality of this book

Good one

As a CMO of a large corporation this book gave me clear advice and examples of how I could take a stagnating family of brands and breathe new and different life into them.

You're probably thinking it is sufficient to be working on your innovative product "positioning" as well as your company branding. If what you are working on is truly a game-changer & new to your market/industry, then you need to be thinking about creating a new category. Category definition, creation, and becoming the category king were not concepts I had thought about prior to reading this book. We kept thinking about how we were introducing this new paradigm, but we weren't able to properly articulate or act on that thought until one of our mentors recommended this book.

This book has helped me re-define the positioning of my business and approach new business ideas from a different perspective. Quick to read and informative.

I picked up this book because I wanted to create a business (from scratch) that moved the needle in an industry that hadn’t changed in centuries and dominated by giants too big to compete against. Play Bigger (could also have been entitled ‘Category Kings’) became the ‘play-book’ for designing, trying-out, learning, adapting and executing a business strategy, which enabled us to enter the market as big players (even though we were a bootstrapped start-up). The techniques described beautifully in this book, allowed us to carve out a slice in the market-place and creating a category in which we became ‘kings’ (shocking our competition – thanks to a ‘lightning strike’ or as we called it a ‘kaboom moment’). We’re still in the journey and this book has been the most referenced resource by us as we navigate forwards. If you’re building a business or rejuvenating new life into a stagnant one, then this book comes highly recommended, with its extremely accessible writing style; relatable industry examples; problem-to-solution techniques and coupled with the hard-won experience of the three authors, there’s only one word to describe this book = ‘Brilliant’!

Lectura forzosa para todos aquellos que se dicen creativos e innovadores. El pensamiento "fuera de la caja" permite crear cosas que alguna vez se les llamaron inimaginables.