Pure Cosmetics Pure Illumination Lip Gloss - LED-lit Applicator w/Side Mirror - Non-Sticky, Moisturizing & Hydrating Lip Glosses - Soothes & Heals Dried Chapped Lips (Classy)

This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus but I honestly didn't buy this for that reason. A review I read said they couldn't switch off the light and it was super bright. Maybe theirs was faulty, but there is a button on the top of the wand that switches it on and off. It is very bright though, lol.Some were put off by the smell or taste, and yes it is a little "different" to the regular big "luxury" or drug store makeup brands. It smells natural! No artificial vanilla or birthday cake type scent. So, if you don't like the natural smells, then avoid this product. However, the moisture and pampering effect it offers vastly outweighs the taste/smell. I'd say go for it! Especially if you live in a cold or very dry climate where chapped, dehydrated lips are a regular thing. As for staying power, I'm not too sure yet. If I remember, I will edit the review to let you know. Personally, I don't like eating or drinking while wearing anything on my lips anyways, so re-application isn't an issue for me.The shade I got was "Shimmer" and it's a lovely, delicately shimmery pale pink. Very subtle color so good to go for if you're a bit shy about colors and just want to try out the formula. The ONLY reason I give 4 stars is that it'll take me time to get used to the scent (I have some silly adhd sensory issues). That's it. Again, moisture pay-off, and performance far outweighs this factor!!Thanks for reading, and I hope you enjoy it as much as I do!

Love the brightness of the light and that you can click it on and off, as needed. The gloss is a great consistency but it tastes weird. I added a bubblegum flavor. Now I love it! Highly recommend.

Great colors, lots of shimmer, moisture and lasting power! Not too sheer - true to color even in this lighter shade! Very pleased. Soft and moisturizing rather than greasy, sticky or tacky. Hydrates longer than the color and shine last but even they stand up to beverages and snacks, even a light meal. And it's clean!!!While the mirror has come in handy, niether the light or mirror are necessary... With inflation on everything, simple packaging and passing cost savings on without sacrificing great quality would be outstanding.

This lip gloss glides on smoothly and gives the perfect shine. The Pouty Pink color is subtle but enhances my natural lip color just the right amount. My only complaint is that it does not stay on very long. Maybe because it is not sticky. It does not bleed either. I love the light and the mirror and use it more than I thought I would.

It's great and i plan on using it exclusively because it applies nicely, the right color ... and love the light!

I think the first one was defective...the second one, the replacement, seemed to have the same problem until one night in the middle of the night it was on. Obviously I had kept trying to get it to turn on earlier so I pushed it on and off several times. Not knowing it was on or off, as it wasnt lighting up, I saw it turn on in the middle of the night. So I kept that one. One i ordered directly from the company came on first time using so I don't know where Amazon is getting these from. Not direct from company.

This is a great item for moisturizing lips. Due to the mirror and light, it's easy to use when you are out and about. Unfortunately, the pictures of the lip color are inaccurate and much darker than the product. Thus the color I ordered looks like I haven't put any color on. In the future, I will order a much darker color like Passion in order to get some color.

I absolutely love this gloss! I love the light that can be turned off and on.

El color me encantó! La textura no fue mi favorita y mucho menos que me hizo reacción alérgica y solo lo pude usar dos veces.

This is a disappointment. I've wanted an opaque shimmering lipgloss topper. The picture and colour are deceiving. The colour isn't bad but it is fairly sheer and too expensive. Not happy with this for price. The light is a nice touch, but I won't repurchase this.