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M**N
Must READ, without reading this book, you don't know anything about customer experience
This book is a foundation for anyone want professional career in customer experience. It will provide you with the wisdom and the system that will make your company shine against your competitors in the market. And a real applicable examples from different industries that implemented customer experience Mentality which increase your warrence, knowledge, mindsetIt is a one of the basics book in the Customer Experience Professionals Library
H**I
Amazing CX book!
This book should be taught in schools to teach people about customer experience. A great reference, structured with many real life examples. A must read if you are pursuing the CCXP exam
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