what is is the shampoo color?

Hi, thank you for reaching out to L'Oreal regarding the Elvive Color Vibrancy Anti-Brass Purple Shampoo. This shampoo is a purple color.

Is this sulfate free?

Hello, As a global leader, L'Oréal is dedicated to rigorous standards of manufacturing excellence that result in the highest product quality. The products we sell meet the most stringent standards for safety. Consumer safety is paramount and we allow no compromise on this issue. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. This product does contain Sulfate. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient. We hope this information is helpful.

Is this the best purple shampoow? Any other suggestions? How does it smell?

The Fanola is the best purple shampoo I ever bought: https://www.amazon.com/Fanola-No-Yellow-Shampoo-350/dp/B00CGPMEAQ?th=1 This stuff dried out my hair, and made it look dull and frizzy. Try the Fanola its $10 for 1/2 a liter (16.5 ounces) and $15 for a liter (33 ounces).

I have platinum hair with cotton candy pink ends. Will this work with the pink or will it turn it another color? The blonde is getting brassy.

Hi There, thanks for reaching out! Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. This shampoo should not change your pink color. We thank you for your interest in Loreal!

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💜 Say goodbye to brass, hello to brilliance!

MULTI TONE MAGIC - Perfectly formulated for highlighted brunette, blonde, and grey hair.
EFFORTLESS GLOW UP - Transforms dull, brassy hair into a luminous, head-turning statement.
COLOR LOCK NOURISHMENT - Infused with nourishing ingredients to keep hair healthy and radiant between colorings.
SALON QUALITY VIBRANCY - Professional-grade formula that extends the life of your color at home.
BRASS BUSTING PURPLE POWER - Neutralizes unwanted yellow and orange tones for vibrant, fresh color.

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is expertly crafted with purple pigments to neutralize yellow and orange tones in color-treated hair. Designed for highlighted brunette, blonde, and grey hair, it nourishes while maintaining vibrant, salon-fresh color between treatments.

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