










💜 Rock your curls, own your vibe—temporary color, permanent confidence!
As I Am Curl Color in Passion Purple is a 6 oz temporary color and curling gel that delivers a vibrant purple tint lasting one wash. It offers medium hold for perfect curl definition without flakes, while moisturizing hair by 84% and strengthening it by 6% thanks to JBCO and ceramides. Vegan, cruelty-free, and made in the USA, this gel lets you experiment boldly with your look while caring for your curls.












| ASIN | B08MKXLY3N |
| Best Sellers Rank | #280,784 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,181 in Hair Color |
| Customer Reviews | 3.8 3.8 out of 5 stars (260) |
| Item model number | 501680 |
| Language | Spanish |
| Manufacturer | As I Am |
| Product Dimensions | 2.8 x 2.8 x 2.3 inches; 6.35 ounces |
| UPC | 858380035620 |
A**A
Great for temporary color
This product is great even if you have dark hair, it gives a light purple tint. It smells great and it doesn't make your hair dry. It has a nice texture and it feels nice. It is very durable and it lasts for 4-5 days. I would say it is worth the money. It also holds curls very well. 5/5 product!
E**C
Not as Pigmented as suggested
Would give Passion Purple 5/5 if the color showed up darker on medium brown hair. With these curl colors, I got the best results applying the color when my hair was dry, with a little leave-in on the hair. This color is the only one I've had last a full week and still looks ok. It's an amazing product for curling your hair, but not as pigmented as I would like.
K**E
THE PURPLE IS TOO LIGHT FOR ME, BUT IT SMELLS TERRIFIC!!!
Because the color is too light for my taste I darkened it to get a deeper purple. I added it to my two strand twists on top of my curl cream braid gel combo & the color came out perfect.
P**C
Made my hair feel gross
I really wanted this to work well. It started promising, I could see the color on my hair. Then it vanished, leaving a sticky gross feeling when it finally dried 6 hrs later. I cannot wait to wash it out
T**I
Comes off to easily once applied
Looks nice but easily comes off on clothes.
N**S
In love with this!
If you’re natural like me, you have to apply your hair products first, let them dry and then apply this temporary hair color product. Wear gloves as well! The results will be perfect. No flake, no crunch!
C**A
I recommend
This is so cute. I use it on my Granddaughter.
G**L
Pretty in Purple
The purple was very pretty on my dark hair and turned my grays and pleasant orchid color. Love it!
S**R
The colour wasn’t seen at all.
Trustpilot
2 days ago
3 days ago