Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

A little goes a long way with this one. If you're blonde and trying to avoid brassy colors, I recommend this. I use it once a week. The only drawback is that if you overuse it, your hair may turn purple. I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated. If you pair it with both the conditioner and shampoo, it balances with the natural oiliness. Overall, very effective with a neutral scent.

I'm not kidding when I say this is the ultimate BEST purple shampoo! I've used so many different purple shampoos over the years, and this one is hands down the best! Even better then a toner which I had used before buying this, and this did more then the toner!! Buy! Buy!

Prefect purple shampoo! I’ve looked all over for a purple shampoo that doesn’t cause my hair to dry out and this is it, no dryness or damaged hair! Not only is it effective at keeping the brassy out of my hair but keeps my hair looking healthy as well! Love this product. Works well :)

Pricey but worth the $. Works very well for white hair. Would buy again.

Best purple shampoo I have for for brassy hair. Typically leave on for 4 mins. Does not dry out my hair. I also make sure I leave conditioner in just as long.

Ok so I know everyone is always so unsure which way to go with these things and how to use them so here's the synopsis. The picture with the dark hair is before the chop and dye. 7 months, 2 bleach kits, 2 blonde hair dyes, and a pair of scissors later you have the picture with the face mask. (Its not going to happen overnight). I cut off most of what I wanted before I bleached the first time, and trimmed up a little after. During all this I tried a few purple poos and this is my favorite. I apply it to my hair dry and leave it for 30 min to an hour...now this shampoo is great but leaving it on that long WILL make your hair DRY. So be prepared to condition. And good. If just using it for a few minutes like the bottle says, it leaves hair soft. Joico smells good and is awesome at toning. I use it once every week or two depending on how I feel. (NOTE): IT WILL STAIN YOUR FINGERNAILS SO USE GLOVES. It wiped of the rest of my skin fine. As you can see in the other picture my hair has a silvery tone to it. It will vary depending on hair before and how long you leave it setting for. It helps take my hair where color/bleach just doesn't want to. Hope this helps.

Works well use 1 every 2 weeks. Brightendps my grey hair

Helped my color greatly but my scalp is broke out and scabby. Boo for me.