Is this better than the Schwarzkopf keratin hair coloring kits?

I just tried a Schwarzkopf Keratin. I have been using the other until now. I prefer the Keratin, it doesn't seem to leave my hair dry. It has a good strong color, and seems to be healthier for my hair. I would say the Keratin is better, at least for my hair. I am prone to dry, brittle hair, and live in a dry climate.

Does this work on African American hair?

I don't see why not. It is a rich colorant that colored my hair beautifully and I have thick wavy hair. Good luck!!

Is this color an actual red or is it maroon as one reviewer said (and loved that it was maroon)? i do not want any maroon or purple, just red.

I have read a lot of the questions and reviews on here about this red color being more of a purple. Seems the blame is being put on the manufacturer of the color. You can look at the back of the box and it will show natural color examples and then what the new red will look like after the dye is applied. The same scenario applies here to the different color combinations of makeup. Those boxes only give a few color examples when there is an array of natural hair colors, hence the color level number. Also, if you have very dark hair then the red can only show so much. If you seek to have a bright red color with dark hair then you will most likely need to lighten first. You also have to keep in mind what happens with the mixing colors. For example, Ash blonde sometimes looks green because it does not mix well with the original color. The color spectrum applies here so always research what you are mixing with your own color, ESPECIALLY IF YOUR HAIR IS ALREADY PREVIOUSLY DYED, because some colors if mixed together will not give you the results on the model on the front of the box. My niece tried bleaching her hair and it turned out a very bright yellow. When I went to sallys to get the stuff to help her get it back brown I chose a mid level brown but I also bought red and did 1:4 ratio with the red being the 25 percent added to the brown. This balanced out her new brown perfectly!

Has anyone tried the black cherry color? Were the results satisfactory or did it come out 90's erra maroon? Did it cover greys?

Love it. My hair is dark brown has always had a red highlight( low-light, whatever). I have a few grays. Just wanted a change up. My husband didn't notice and wondered when I was going to use it. Sorry no pix. Definitely color is Black Cherry like a "Bing" not the "Maraschino" . I'm buying again will post. Lasted 5 months.

ASIN	B01829EORK
Best Sellers Rank	#16,999 in Beauty ( See Top 100 in Beauty ) #245 in Permanent Hair Color
Brand	Schwarzkopf
Brand Name	Schwarzkopf
Color	Sapphire Black
Colour	Sapphire Black
Container Type	Tube
Customer Reviews	4.5 out of 5 stars 9,120 Reviews
Full Cure Time	10 Weeks
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Cream
Item Type Name	Schwarzkopf Permanent Hair Color
Item Weight	59 g
Item form	Cream
Item height	6.62 inches
Manufacturer	Schwarzkopf
Material Features	Gluten Free
Material Type Free	Gluten Free
Number of Items	1
Package information	Tube
Product Benefits	Intense color, fade resistance, and shine enhancement for vibrant hair
Product benefits	Intense color, fade resistance, and shine enhancement for vibrant hair
UPC	017000129600
Unit Count	1.0 Count

Schwarzkopf Color Ultime Hair Color Cream, 1.4 Sapphire Black (Packaging May Vary)

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