WILEY Marketing 5.0: Technology for Humanity

كتاب مفيد

I highly recommend this book

Great update on the 4.0, interesting read, well written and I especially like the analysis and implication analysis of the various generations and their view on IoT, AI and reflection of IT devices. A good read for all entrepreneurs, managers, business leaders (not just marketing)

This is a useful and readable summary on the future of marketing, highlighting the challenges coming downstream and the considerations for the role and activities of marketers now and in the future. What it does especially well is gather the breadth of the digital transformation world and explore how this will impact the way customers interact with organisations and vice versa. It does this in a manner that is easy to absorb and reflect upon without getting bogged down in technical detail.

Très bon ouvrage, simple et synthétique pour rester informer des tendances d'aujourd'hui et de demain en marketing, notamment dans le domaine du digital.

A valuable book