

🎨 Cover your roots, not your vibe—flawless hair, zero hassle!
Color Wow Root Cover Up is an award-winning, mineral powder formula that instantly conceals grey and dark roots without peroxide. Its water-resistant, sweat-proof formula lasts until shampooing, blending naturally with reflective pigments for a fuller, multi-dimensional hair appearance. Compact and easy to use, it’s perfect for busy professionals seeking quick, mess-free root touch-ups.





| ASIN | B00NVIBXRW |
| ASIN | B00NVIBXRW |
| Best Sellers Rank | #18,653 in Beauty ( See Top 100 in Beauty ) #33 in Hair Mascaras |
| Customer reviews | 4.1 4.1 out of 5 stars (20,602) |
| Date First Available | 8 October 2014 |
| Department | Unisex Adult |
| Department | Unisex Adult |
| Is Discontinued By Manufacturer | No |
| Item model number | CW545 |
| Item model number | CW545 |
| Language | Italian |
| Language | Italian |
| Manufacturer | Federici Brands |
| Manufacturer | Federici Brands |
| Product Dimensions | 12.45 x 5.4 x 12.45 cm; 2.1 g |
| Product Dimensions | 12.45 x 5.4 x 12.45 cm; 2.1 g |
K**D
Effective
Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
E**N
Good cover
Good cover , can be used for covering white hair or give the impression of thicker hair
D**A
It works but if you have black hair go for the black color
This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.
G**E
recommended to purchase
What you see is what u get - recommended to purchase
S**H
Not satisfied at all.
Unfortunately I received a broken one and it was not usable so I can’t say how it was .
M**A
Perfect
The product met my expectations
S**U
Love the brand
Love the brand the shampoo the protector spray but this soecific product , I disn’t really get, felt like it was not sticking on the hair…
A**A
Decent product but application was a challenge
Product worked fine but found it difficult to apply
T**S
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.
B**M
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
A**R
Perfekt
S**A
So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money.
M**Y
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
Trustpilot
2 days ago
3 days ago