Purple Cow: Transform Your Business by Being Remarkable - by Seth Godin 1st Edition Paperback – Big Book, 27 January 2005

An enjoyable read. The book is fairly short but gives very good examples of companies which have a 'purple cow' idea/product. The book also touches on how individuals need to find their own purple cow if they really want to stand out and some tips on how to get started.

Excellent book on being different. Case studies and the concepts are very distinct and provide excellent ideas.