L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond (Very Light Natural Blonde), Pack of 1 Hair Dye Kit

“L’Oréal Paris Feria B61 delivers a vibrant, multidimensional cool brown with great shine. The color looks modern and lasts well, leaving hair soft and luminous without brassiness.”

Easy to apply, works well and a great color

I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.

I loved this color. I will buy again! highly recommend

I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!

My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.

I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out.

NOT for covering grey. I know it says that, but I thought that the color would hide the grey a little. Unfortunately, the color was not what the picture showed. It barely changed the color of my hair. I went from a medium reddish brown to a normal brown (may 1/2 shade lighter) that looks coppery in the light. It’s not bad but not what I expected, and now I’ll have to wear root cover up for 4 weeks until I can color it again.