Research Methods for Business Students

I found this book quite by accident, but pleased I did. I am writing a thesis and whilst I know what I want to study and say, putting it into the language and layout that the university expects is a complicated and somewhat obtuse affair. Sadly, if your thesis doesn't look right or isn't structured as expected, often it contaminates the markers view on it when they come to read the actual content (first impression and other biases). This book is the solution to this problem. It tells me what I need to consider, why, what other options I have, and then examples to put it into context. Essentially the what, when, why and how of thesis writing. It's a huge book but you don't need to read it from cover to cover to get utility from it. Just dip in where you need some guidance such as research strategy or questionnaire design, read a few pages left and right of your area of focus and you are ready to go. Thank you Mark, Philip and Adrian, your work has made this academic undertaking a little more bearable.

I was loath to spend on yet another MBA textbook, but this one has such practical advice, is well written and easy to use. Got me through RM exam at 88% and supported with developing my research proposal. I have no doubt that I’ll continually refer back to it whilst working on my dissertation research and write-up.

Informative and pedagogically written text book. Action oriented without being shallow when it comes to the philosophical or theoretical aspects of how to design and carry out a research proposal.

This is the must have book for business research. It’s comprehensive and detailed with good references for further reading.

Still recognised as the go to text book, and often cited in other Buisness Research textbooks.For the novice researchers, it is an excellent book to help you navigate the unique language of Buisness research!

5* in content, structure, knowledge. Research Methodology is the first subject one should be taught before doing his research. Theory and empirical knowledge builds well structured research papers.

Quality

Great book, It literally saved my MBA Project. Really straightforward and easy to understand, especially the Research Onion.