ILLUMINARÉ All Day Eye Color

I was beginning to think the eyeshadow I wanted did not exist!!! I wanted eyeshadow that was LIQUID and came from a *squeeze tube* (not those unhygienic doe-foot applicators that you dip back into the container, eww), AND was vegan AND hypoallergenic. I found a few (very very few) and they were all "metallic" shades, which is okay if I'm going out to a party or something, but not my usual style. And then I found this! This stuff is perfect: easy to apply (note, a little goes a LONG way), very pigmented, lasts a long time, does not irritate my very sensitive eyes, looks great! Because it's not powder, you don't get micro particles all over your cheeks and into your eyes. I got the espresso but intend to get several more. I do hope the line expands to include some "unnatural" colors in the future for those times you want to get creative with color. Since I have hazel eyes, I'd snap up some purple or green shades in a heartbeat.

It blends pretty well, is a great color, and I like that it has spf in it. The amount I use daily is tiny so it will last for years.

This shadow might last all day but using your finger on the left eye (I’m right handed) is tricky. This sets up quickly so making it even is difficult.

I discovered this brand maybe 15-20 years ago. I’m 59 and still have oily skin. Over the years I’ve tried many brands and types of eyeshadows but most would crease or fade quickly. This eyeshadow has worked very well for me. I mix the colors in my palm and apply with my finger. It lasts without fading or creasing on me. I’ve purchased them both directly from Illuminare and from Amazon and have been pleased. I truly love this eyeshadow!

I love this line of makeup. I purchase the concealer/foundation and it really does last thru my workouts ( 80 degree yoga ) and it really blends into my skin. This is perfect for the summer months but I wear all year round. This allows me never to look in the mirror to see if my makeup has worn off -- never have to reapply. I put this on in the morning and that's it !

Have to shake it else a little watery, but otherwise good color, not to dark or light, applies evenly, stays on without creasing.

I don’t like the high shine you get with this product. Not for someone who’s older and has crepey eyelids, at any rate. They should specify that it’s very shiney

I was excited for this product, but it's not exactly what I was expecting. The color is almost white and does not look good with my tan/olive completion. It also dries like a primer instead of a liquid to powder eyeshadow. Also, be cautious if you will be outside or sweating...it caused my eyes to burn. Probably not something I will use or repurchase.