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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

Q: What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

Q: What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Q: Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Q: What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Product ID: 14408143

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Details

Color
1.0 Ultimate
Package Information
Box
Product Benefits
Conditioning
Brand
L'Oreal Paris
Item Form
Gel

💧No-drip gel formula for precision

🖤9 weeks fade-defying radiance

☀️UV filter & Vitamin E shine protect

Frequently Bought Together

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, Pack of 1, Hair Dye

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 1 Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Black 2 oz.(Packaging May Vary)

Description

🖤 Own your ultimate black—fade-defying color that keeps you glowing for weeks!

LONG LASTING RADIANCE - Enjoy up to 9 weeks of rich, luminous color that resists fading and covers gray flawlessly.
ALL HAIR TYPES WELCOME - Formulated to deliver vibrant color and conditioning benefits regardless of your hair texture.
COMPLETE KIT CONVENIENCE - Includes everything you need—color gel, developer crème, gloves, and easy instructions for a flawless finish.
SHINE PROTECT CONDITIONER - Vitamin E and UV filter-infused conditioner locks in color vibrancy and leaves hair silky smooth.
PRECISION NO DRIP APPLICATION - Gel formula ensures mess-free, exact application for salon-quality results at home.

Superior Preference Luminous Fade-Defying Permanent Hair Color delivers rich, radiant black color with up to 9 weeks of fade resistance. Its no-drip gel formula allows precise application while conditioning your hair. The included Shine Protect Conditioner, infused with Vitamin E and UV filters, preserves color vibrancy and hair softness. Suitable for all hair types, this all-in-one kit ensures professional results and gray coverage at home.

Have a Question? See What Others Asked

What is L’Oreal Preference haircolor?

What has changed with the new formula?

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Which L’Oreal Preference shade should I choose?

What should I use to maintain my hair color?

Common Questions

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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