Big Mac: Inside the McDonald's Empire

I teach high school cooking which includes careers. This is a great video to demonstrate how having a food background can be a great asset if one becomes a translator (18,000 stores worldwide); works in purchasing (2 million cups a day); logistics (how to get those cups to 18,000 stores); accounting; personnel; real estate ("we've done this 34,000 times"); a nutritionist; a travel agent (someone has to coordinate those execs getting there!) and so much more. Economic lessons ("Breakfast is 25% of our business"); marketing (flops such as the Arch Deluxe, McLean, Spaghetti); food inspector, marketing researcher and so much more. I bought the video 2-3 years ago for my class after it disappeared from youtube. A must have for almost any teacher.

The product was extremely expensive- $45 and now it skips and stops altogether. I had to stop playing it and find bits and pieces of it on the Internet. EXTREMELY DISAPPOINTED and IRRITATED!

Product was as advertised. No scratches and was well packaged.

This program was interesting, but not detailed enough for me. To look inside this empire it's hard to sum it up into (41 minutes). Since Amazon is only selling used copies of the Ray Crock program I was forced (not really), but had to buy this program thinking it would give me more background on Ray. Overall this program was ok and will help share holders and the new aged investors.

I purchased this to be used in a career electives class in middle school. The film may be a little biased, but it was light, informative, and displayed some of the areas consumers never even see or think about when buying and eating McDonald's food, such as the extensive product development and the history behind the fast food giant.Moves along briskly - quite entertaining.

Again another awesome video! I use this as a resource for my Economic classes. The students have a better understanding of Market Power and why McDonalds leads the pack!

i havn't watch it yet, but i saw most of it on TV, and it was good.the cover looks like good condition, so i am assuming it will work once i decide to watch it.I also plan to buy the Inside Nike DVD...

The DVD"Big Mac:Inside The Macdonald's Empire" is a alternative to learn about Macdonald operation and its success formula. For those user, who dosen't like to read, this is best way to gain knowledge on Macdonald success but l would strongly recommand users to read books on Macdonald to further enhance some missing link inside the DVD. Overall, its a great DVD to watch and l would encourage a DVD-HD version to come out in the future.