











✨ Elevate your hair game with normcore — where clean meets luxe! 🍊
Amika Normcore Signature Shampoo is a 1000ml sulfate-free, colour-safe formula designed for fine to medium hair. Infused with nourishing sea buckthorn and coconut acid, it delivers a rich lather that cleanses gently while boosting softness and hydration. Clinically proven to condition hair 7x more, this cruelty-free shampoo offers salon-quality care that protects colour and supports healthy, vibrant strands.

















| ASIN | B07H3HD9SC |
| ASIN | B07H3HD9SC |
| Best Sellers Rank | 22,956 in Beauty ( See Top 100 in Beauty ) 857 in Shampoos (Beauty) |
| Brand | Amika |
| Colour | signature |
| Customer Reviews | 4.5 4.5 out of 5 stars (3,132) |
| Customer reviews | 4.5 4.5 out of 5 stars (3,132) |
| Date First Available | 24 Nov. 2018 |
| Format | Liquid |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 7.7 x 7.9 x 24.5 centimetres |
| Item model number | AM50.13638 |
| Item model number | AM50.13638 |
| Item weight | 2.38 Pounds |
| Manufacturer | Amika |
| Manufacturer | Amika |
| Package Weight | 1.14 Kilograms |
| Package dimensions | 24.4 x 8 x 7.9 centimetres |
| Product Dimensions | 7.75 x 7.87 x 24.51 cm; 1.08 kg |
| Product Dimensions | 7.75 x 7.87 x 24.51 cm; 1.08 kg |
| Scent | Amika |
| Special features | luminising |
| Speciality | not-tested-on-animals |
| Volume | 1000 Millilitres |
M**Y
Love it
Love it smells gorgeous got even better after several washes
R**H
Good
Good product
C**N
New product trying
Wife loves it
L**R
Shampoo
Brilliant smells lovely
A**S
Hydrating
Quick delivery, I have only used once seem good my hair seems softer. Conditioner might be a little too heavy for my hair but my hair is odd and it’s hard to find products that suit
S**S
Hair care
Very satisfied with this product. Quick action on my very dry hair.
L**Y
The only salon brand worth investing in
This is my absolute favourite daily shampoo and conditioner it’s nourishing and beautifully lightweight. I’m a huge advocate for using drugstore hair care and amika is one of the only high end brands I think is worth the money! Using this alongside ‘the kure’ mask has saved my hair!
J**Y
Quality delivery and great products
F**S
Love this shampoo. My hairdresser recommended I get this to use with my extensions. It cleans my hair well and smells so good. It is soft on my extensions, helping them to last longer and stay moisturized. I typically have oily roots, but this does not add to the oiliness of them at all. Overall, a great shampoo!
J**9
Great for my color-treated hair. Gives it just the right amount of moisture but isn’t too heavy.
J**H
Love it. Smells good, hair feels clean and moisturized
R**A
Smell nice, hair is clean and shiny after use. A bit pricy but worth it
Trustpilot
2 weeks ago
4 days ago