amika normcore signature hair shampoo - lightweight hair care for fine to medium strands - colour safe + sulfate free shampoo with sea buckthorn + coconut acid for soft + nourished strands (1000 ml)

Good product

Wife loves it

Brilliant smells lovely

Very satisfied with this product. Quick action on my very dry hair.

Quick delivery, I have only used once seem good my hair seems softer. Conditioner might be a little too heavy for my hair but my hair is odd and it’s hard to find products that suit

This is my absolute favourite daily shampoo and conditioner it’s nourishing and beautifully lightweight. I’m a huge advocate for using drugstore hair care and amika is one of the only high end brands I think is worth the money! Using this alongside ‘the kure’ mask has saved my hair!

Great for my color-treated hair. Gives it just the right amount of moisture but isn’t too heavy.

This shampoo is so good for everyday use. It cleans really well without stripping my hair and leaves it feeling soft, hydrated, and healthy. The scent is amazing but not overpowering, and it works great for all hair types. I’ve noticed less dryness and my hair feels smoother and easier to manage since using it. It’s one of those shampoos you can use daily without worrying about damage—definitely a staple in my shower.

The shampoo and conditioner are both super hydrating. The shampoo is a little dense, so I would use a dime sized amount to wash my hair twice. The conditioner is lighter in terms of weight than the shampoo. I can instantly feel the moisturizing effect as I apply the conditioner to the ends of my hair. The fragrance of the shampoo and conditioner is sweet and can be a little intense at first but after multiple uses, the fragrance is pleasant and not overwhelming. I can go about three days without washing my hair and my hair still smells good. Good to see there are no harsh sulfates or other added chemicals that create too much or unnecessary lather. There is some lather when you rub it in your hands first before applying to your scalp—which is nice feedback to know that it’s working. I did not experience much hair loss at first use, but after using it a while, I did experience an average amount of hair loss but not too much so it is normal and not concerning. My hair feels clean and fresh after every wash so it is highly effective and worth spending a few dollars more for quality. Overall, a little bit goes a long way.

Love it. Smells good, hair feels clean and moisturized

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika! Pros: - a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands) - it hydrates my hair without making it heavy - I’m able to go more days between washes as my scalp doesn’t get as oily as quickly - no more flakes!! - no itchiness or redness - smells AMAZING - makes my hair super shiny and soft - the ingredients are clean compared to other brands Cons: - price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target) - the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy. Overall an 11/10