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K**T
Worth every penny, and then some.
On just a few occasions, I have been so impressed with a book that I felt compelled to write the author to offer my congratulations. This is one of those occasions. The depth of Dr. Kimbell's thinking, the clarity with which she expresses it, and the practical benefits of the content make this an extraordinarily valuable book.
F**F
I love this book
I love this book. Useful techniques as well as examples. My only complaint is that the handwritten examples can be hard to read.
P**S
Extremely excellent!
A book that unite the why you need to change your view about how to create services competitives, understanding by optic service dominant logic and service design. And the wisdom of design thinking and your logic collaborative, etnograghic thinking. Furthermore, engage YOU to think service innovation like a combination holistic and interconnected between Actors, for so, create a competitive way to design service for peoples.
S**B
Well-constructed book!
This is terrific book that takes a serious and grounded view of the role of design in business at the same time that it provides a tangible set of methods and up-to-date case studies that bring alive how design in business works. I applaud Lucy Kimbell on what she has been able to pull together here.
A**R
Fantastic set of methods and examples
A great book for the practitioner or educator. Lucy has put it all together in a concrete and easy to approach manner.I've used the book as groundwork for an Applied Innovation class and can recommend it.
E**A
Perfect service
Well structured information with clear instructions for proceedurs. Very clear and open methods for reader. It is a good material for those who want to make their service more client oriented and perfect.
L**R
Five Stars
Great book
C**E
This is Actually Service Design Thinking qua Thinking
This is the best Service Design book currently available. Its layout casts it as a practical text - which it is; the workshop exercises included are much richer than your normal 'write the first thing that pops into your head on a post-it note' design thinking tasks. However, a little bit despite the layout, this is in fact a very sophisticated collection of ways of thinking through service innovation with a design lens. The literature mobilized is much more comprehensive than your standard how-to-service-design reading list. As a result, the book builds a powerful philosophy for understanding what is unique about service innovation. Kimbell writes lucidly about important perspectives that will significantly mature the practice of research-based service design.(Based on a review copy sent by the publisher.)
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