Cake Beauty Curl Defining Cream, The Curl Friend - Moisturizes and Defines Curls – For Frizz Control & Detangling - Avocado Oil, Soybean Oil & Shea Butter – For Curly Hair- 6 Fl Oz / 177 mL | Moisturizes, Defines Curls, For Frizz Control, Detangling, For Curly Hair, 177 mL

The effectiveness of this item really shows! This product helped shape my curls how I wanted them too, it gave my hair more volume than it usually does, and it made my hair very soft, more than it usually is. My hair is about shoulder length and a mix between 3C and 4A and this helps my hair a lot. It doesn’t make my scalp dry, or make my head itchy. It last all day! The scent also smells really good, it smells like cake!

As a long haired, thick, course curly haired girl I’m always buying and trying new products to use to manage frizz create beautiful manageable curls. After reading the positive product reviews I decided to take a chance on this product and I’m so glad I did, it smells delicious not too strong, it applies nicely and manages and tames frizz while providing a semi soft curl with minor cast, I like a cast but this can be easily broken with applying serum after it dries down, ladies just try it you won’t regret and it works better then high end curl creams and trust me as a 44 yr old either natural curly hair I’ve tried them all from name brand to drug store and this is my favorite, I’ll reorder for sure

I love this product. Makes my hair curly or wavy depending on how much product and how I style and it smells amazing!

It smells beautiful, it was smooth and made my hair feel so soft, honestly it helped with the gel casting, one reason it didn't get 5 stars was because the front peices seemed a little weighed down, i didn't do a hair routine with it alone but it seemed to work well, the volume helped a lot too because my hair usually doesn't curl at roots and kind of looks like irish curls and this looks better, in the second photo you can see what i mean by the weighing down was a little bad but i do have a looser curl pattern on the top of my head so i could just be tweaking, but this smells devine and i cant wait to keep using it

I’ve tried so many curly hair creams, but this one seriously stands out. The first thing I noticed was the scent—it smells absolutely amazing. Not too strong, but fresh and clean with a touch of sweetness that lingers throughout the day. I’ve gotten compliments on the smell alone! The real magic, though, is in the curl definition. My curls popped right after applying, with zero crunch and no frizz in sight. It gives that “just left the salon” look—bouncy, moisturized, and super defined. Even better, the hold lasts all day (and honestly into the next). No reapplying, no refreshing needed. It’s lightweight, non-greasy, and doesn’t weigh your hair down at all. Whether I let my curls air-dry or diffuse them, they always turn out soft, shiny, and super defined. Highly recommend for anyone looking to level up their curl game. This cream is a keeper!

Got it because everyone gave good reviews but I definitely do not get soft curls. Feels like I put gel in my hair. Leaves it crunchy

The product is fabulous. I just bought it while I had long hair and missed my curls. Smells delicious, obviously moisturizing and good quality. I had to return it due to a cancer diagnosis and after one use I asked to refund to amazon because I buzzed it all off. This company said “no return shipment needed, refund added to your account”. Not sure why they did that, because I literally used it once. This product smells and did wonders to my curls when I tried it the first time. Highly recommend and the company obviously is like, “you bought it, don’t like it? That’s okay, here’s a refund but you can keep it” girl, I would use this if I could, but I buzzed it. From a gay man of the curly haired world who are looking for a hair product that’s moisturizing and curls it. Buy it. Thank you.

I have very curly hair and so does my granddaughter. We both use this product and I love it because it doesn’t make your hair too stiff but stiff enough to hold the curl I like the fragrance it’s not overpowering. It’s just a good quality curl cream I’ve been using it for several years and haven’t found anything I like better

Really nice product non greasy curls result is light and bouncy

LOVE IT. I've never used a leave-in conditioner but this is so good. I have wavy hair and it goes frizzy usually, but with this, it seals in the moisture for days. It's silky and just awesome. Where have you been all my life, is the vibe. It smells so nice too (cake-y). I'm really set on this. I read that our type of hair dries out quickly and seeks out moisture from the air - hence the frizziness. Since using this - no more friz, and it's just silky smooth in the waves, and has like a protectant feeling to it. It's not oily or heavy, etc. Just perfect!

Llevo 3 días con los rulos y NO se esponja mi cabello 10/10 Había buscado muchos productos y este fue mi salvación Fui a una fiesta y la gente alababa mi cabello Aunado a q viajo mucho Así q es muy fácil de transportar

This product works great for both my mom and me. We both have very thick wavy/curly hair hers is about chin length and mine is very long and heavy. I love that it’s not a super heavy/stick product and leaves my hair very soft and not crispy. It’s also quite moisturizing which my very thirsty hair loves. I apply it while my hair is still very damp and I usually put some pure argan oil in first. I only use about and almond size amount (and I have a LOT of hair) and prefer to sprunch it in from the first ends rather that finger comb it through like the instructions say. I usually wash my hair every 4-5 days and it keeps the definition the entire time. Without it my hair usually goes frizzy after the 2nd day. The cream is also has a very light (not perfumery) sweet scented which is perfect for my mom due to a sever scent allergy. She has gone through DOZENS of products and wasted tons of money trying to find a product that doesn’t give her a migraine or hives and actually works well and this curl cream is the one! I also love that this product is Canadian made and cruelty free! Overall I love this product and will definitely be buying again.

Smells amazing, a little goes a long way. Perfect for applying before using the mousse or gel.