The Logo Design Idea Book: (Logo Beginners Guide, LOGO Design Basics, Visual Branding Book)

Exactly what I need

It’s a great book if you want to know what makes a successful logo and how to design one! The book opens with an introduction about how a logo is made up of an idea and an identity. Then 50 case studies of international logos feature in themed groups. There are creative exercises for the reader to complete if they want to do free logo design. This shortish book (128 pages) is a useful introduction to logo design for business or non-profits. My motivation for reading this book is wanting to know more about logo design. I also want to know how to design my own logo for free. It’s the first book I’ve read about this subject and I really enjoyed it. I have not thought previously about what a logo is supposed to do, so this is a real eye-opener. The introduction is great at explaining the purpose of a logo and how it combines an idea and an identity. I enjoyed the case studies, there is a wide range of logos from different times and different countries. Many are international brands, some very modern and some older. Some logos I recognise and some are new to me. The logos are mainly for businesses but there are also logos for events (Tokyo Olympics) and a trade union turned socio-political movement (Solidarity/Solidarność). The case studies are grouped by logo type e.g. letters with personality, memorable monograms, symbols, illustration with humour etc. The best bit of the book for me is the double page after each themed section which encourages the reader to have a go themselves at designing logos based on the different themes. This is a great creative addition which is both fun and really useful for those who seek to design their own logo. The book also has a glossary and further reading if you want to deepen your understanding. In reading this book I am developing a new appreciation for this design and branding aspect!

Nicely designed book. But I was expecting more of a breakdown of the logos. Explaining styles, unique attributes and similarities with other designs. What I found was a book that described brands with smaller details about the designer. All that with the logo next to it. Would have been better to analyse the logo and not just focus of the brand.

Acquistato nel 2023, questo libro si conferma una risorsa solida per chi lavora o si interessa di progettazione del logo. Il punto di forza principale è la raccolta ampia e ben organizzata di idee e approcci visivi. Non si limita a mostrare loghi finiti, ma mette in evidenza i processi mentali e le varianti progettuali, cosa particolarmente utile per designer in fase di sviluppo creativo. La struttura è chiara e consultabile anche in modo non lineare: può essere aperto a caso e comunque fornire spunti immediati. È più un libro di ispirazione che un manuale tecnico, quindi non va letto per apprendere software o tecniche operative, ma per sbloccare idee e ragionamenti visivi. Alcuni esempi sono molto efficaci e contemporanei, altri un po’ più datati, ma nel complesso resta una raccolta coerente e utile. Consigliato a studenti di design, grafici e architetti che lavorano anche sul branding e sull’identità visiva.

Non è male di per sé, però mi aspettavo un po' di più da questo volume. Contiene alcune idee dei loghi che sono stati significativi negli ultimi 3 decenni però non trasmette un sapere in particolare, sembra più una vetrina... Se cerchi qualcosa di specifico che possa suggerirti soluzioni visive, questo forse non è quello che stai cercando, però rimane un libro valido per chi ama il genere.

Interessante ma...rovinato

Good book with important description and good cover in letterpress ;)

Not really ideas per se, more just case studies and why said studios went in their respective directions. It's all online and better (and free).