---
product_id: 637068605
title: "Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy"
brand: "provoke"
price: "5967 Ft"
currency: HUF
in_stock: true
reviews_count: 8
category: "Provoke"
url: https://www.desertcart.hu/products/637068605-go-ashy-shampoo-200ml-remove-brassiness-and-adds-silvery-tone
store_origin: HU
region: Hungary
---

# Hydrating Formula Triple Toning Tech 1 Wash Transformation Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy

**Brand:** provoke
**Price:** 5967 Ft
**Availability:** ✅ In Stock

## Summary

> ❄️ Turn up the cool, turn down the brass – be the envy of every shade!

## Quick Answers

- **What is this?** Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy by provoke
- **How much does it cost?** 5967 Ft with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hu](https://www.desertcart.hu/products/637068605-go-ashy-shampoo-200ml-remove-brassiness-and-adds-silvery-tone)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brassiness Be Gone:** Neutralizes yellow & orange tones for a flawless ashy finish
- • **Quick & Easy Routine:** Just 5 minutes to transform your hair’s tone
- • **Salon-Quality Hydration:** Moisturizes while enhancing shine for a polished look
- • **Triple Toning Technology:** Advanced formula targets warm hues for instant coolness
- • **Versatile for All Shades:** Perfect for blondes, silvers, brunettes & balayage

## Overview

PROVOKE Go Ashy Shampoo uses cutting-edge triple toning technology to instantly neutralize brassiness and infuse hair with a cool, silvery tone in just one wash. Suitable for blondes, silvers, brunettes, and balayage, this 200ml cream formula hydrates and enhances shine, delivering a salon-quality finish with a quick 5-minute application.

## Description

Product Description PROVOKE Go Ashy Shampoo 200 ml. Remove brassiness and add an ashy hue to your hair, all at once. Formulated with triple toning technology, turn your warm and brassy hair to cool and ashy in just 1 wash. Suitable for light blondes, silver, white, brunette colours and balayage. Go Ashy shampoo helps to counteract and neutralise brassy, yellow or orange tones for colour that appears cleansed and refreshed. The moisturising formula provides hydration while enhancing shine for a salon-quality finish. Use with PROVOKE Go Asy Conditioner for best results. Ingredients Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Phenoxyethanol, Glycerin, Potassium Sorbate, Glyceryl Oleate, Citric Acid, Laureth-4, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Benzophenone-4, Linalool, Sodium Hydroxide, Hexyl Cinnamal, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Geraniol, Hydrogenated Palm Glycerides Citrate, Tocopherol, CI 60730 (Acid Violet 43), HC Blue No. 2, CI 42090 (Blue 1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner Safety Warning For external use only. Purple and Black pigments can stain, please wear protective gloves and avoid contact with clothing & porous surfaces. Avoid contact with the eyes. In case of contact, rinse thoroughly with water. Use as directed. Manufacturer Contact Information Karium, Bracknell, RG12 8FZ, UK. See more

Review: Ashy - Perfect for staying silver and becoming silver when bored with blonde. It doesn't leave your hair particularly soft some might say it's a bit drying to hair but as long as you're using a quality conditioner and not over washing you'll be fine. Shampoo is nice and thick so lasts long, combined with smoothing conditioner brush/comb it through and it turns heads.
Review: Works very well 💜🖤 - Works slightly better than purple shampoo alone. I dye my own hair and sometimes need a hand getting the roots right! This product is VERY good. For me, personally, no purple streaks - only silvery hair after one use (see photos). I painted it on in layers, onto my dry hair, and left for 10 minutes. Really pleased 💜🖤.

## Features

- Remove brassiness and add an ashy hue to your hair, all at once
- Formulated with triple toning technology
- Turn your warm and brassy hair to cool and ashy in just 1 wash
- For Blondes, Silvers, Brunettes and Balayage
- Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Ashy Conditioner

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D5QRYXSJ |
| ASIN  | B0D5QRYXSJ |
| Best Sellers Rank | 753 in Beauty ( See Top 100 in Beauty ) 76 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Colour | Black |
| Customer Reviews | 4.4 4.4 out of 5 stars (720) |
| Customer reviews | 4.4 4.4 out of 5 stars (720) |
| Date First Available | 22 May 2024 |
| Format | Cream |
| Item dimensions L x W x H | 36 x 58 x 175 millimetres |
| Item model number | 40027079 |
| Item model number  | 40027079 |
| Language | English |
| Language  | English |
| Manufacturer | Karium Ltd |
| Manufacturer  | Karium Ltd |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 17.4 x 5.2 x 3.4 centimetres |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 240 g |
| Product Dimensions  | 3.6 x 5.8 x 17.5 cm; 240 g |
| Scent | Floral |
| Special features | Hypoallergenic, Not Tested On Animals |
| Volume | 200 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** PROVOKE
- **Hair type:** All, Color Treated, Dry, Dull, Normal
- **Item form:** Cream
- **Scent:** Floral

## Images

![Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy - Image 1](https://m.media-amazon.com/images/I/61L9UxDrfDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Ashy
*by K***E on 6 January 2026*

Perfect for staying silver and becoming silver when bored with blonde. It doesn't leave your hair particularly soft some might say it's a bit drying to hair but as long as you're using a quality conditioner and not over washing you'll be fine. Shampoo is nice and thick so lasts long, combined with smoothing conditioner brush/comb it through and it turns heads.

### ⭐⭐⭐⭐⭐ Works very well 💜🖤
*by M***S on 11 December 2025*

Works slightly better than purple shampoo alone. I dye my own hair and sometimes need a hand getting the roots right! This product is VERY good. For me, personally, no purple streaks - only silvery hair after one use (see photos). I painted it on in layers, onto my dry hair, and left for 10 minutes. Really pleased 💜🖤.

### ⭐⭐⭐⭐ Good product
*by G***O on 6 January 2026*

I do like this shampoo and conditioner, but they can be a little drying so mix half of my usual shampoo with this and seems to work at reducing the drying effect. I use once every few washes and it tones the brassiness and in my old dyed hair, along with toning down stark white hair that I have in parts.

## Frequently Bought Together

- PROVOKE Go Ashy Shampoo 200ml, Remove Brassiness & Adds Silvery Tone to Hair, Formulated with Triple Toning Technology, Turn Warm & Brassy Hair to Cool & Ashy
- PROVOKE Touch of Silver Go Icy Conditioner 200ml, Icy Platinum Look in Just 1 Wash, Triple Toning Technology, Cool Down Brassy Tones for an Extra Light Colour, Enriched Keratin to Hydrate
- PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

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**Shop now:** [https://www.desertcart.hu/products/637068605-go-ashy-shampoo-200ml-remove-brassiness-and-adds-silvery-tone](https://www.desertcart.hu/products/637068605-go-ashy-shampoo-200ml-remove-brassiness-and-adds-silvery-tone)

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*Product available on Desertcart Hungary*
*Store origin: HU*
*Last updated: 2026-02-21*