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☀️ Shine bright, protect right — your lips’ new BFF!
e.l.f. Sun Boss Gloss SPF 25 in 'It's Your Mauve' is a pigmented, high-shine lip gloss that combines mineral SPF 25 sun protection with moisturizing Vitamin E and hyaluronic acid. This vegan, cruelty-free formula delivers buildable color and a tropical coconut scent, perfect for millennial professionals who want to protect and pamper their lips while making a style statement.

| ASIN | B0D3HTZHH9 |
| Additional Features | Vegan, Cruelty Free |
| Age Range Description | Adult |
| Best Sellers Rank | #11,485 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #50 in Lip Gloss |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Color | It's Your Mauve |
| Container Type | Bottle |
| Coverage | Medium |
| Customer Reviews | 4.5 out of 5 stars 2,080 Reviews |
| Finish Type | Glossy |
| Finish Types | Glossy |
| Global Trade Identification Number | 00609332821248 |
| Item Dimensions | 3.94 x 3.15 x 3.94 inches |
| Item Form | Liquid |
| Item Highlight | Pigmented Lip Gloss For A High-Shine Finish, Moisturizing & Conditioning Formula, Vegan & Cruelty-Free |
| Item Weight | 1.12 ounces |
| Lip Color Intensity | High Pigment |
| Lip Color Shade Depth | Medium |
| Lip Color Type | Lip Gloss |
| Lip Color Undertone | Cool |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer Part Number | 300304 |
| Material Type Free | Paraben Free |
| Model Number | 300304 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Ultraviolet Protection |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Vitamin E, Hyaluronic Acid |
| Sun Protection | 25 sun_protection_factor |
| Target Audience | Girls |
| UPC | 609332821248 |
H**H
Holy grail lip spf
My favorite spf lip product (shade Blush Much?)! No gross taste, not gritty, not streaky, easy to apply, color works with my complexion, and the price is right. It is a bit sticky and it does need to be reapplied frequently, but at this price point it’s definitely the best I’ve found. I personally enjoy the coconut scent, it is not too strong for me. It doesn’t leave my lips dry after wearing throughout the day and I can’t taste it when I eat which is great. I don’t experience any tingling that others seem to mention. The only drawback is that there are not many colors to choose from. Would love for ELF to expand the shade range. Will repurchase as long as it exists!
C**D
This gloss truly is a boss!
This is a really pretty everyday lip gloss that feels more like a hybrid between makeup and lip care. The shade “It’s Your Mauve” is a soft, wearable mauve that gives a polished but natural look—perfect for daily wear. The texture is smooth and comfortable, not overly sticky like some glosses can be. It gives a nice high-shine finish without feeling heavy on the lips, and it layers well over lip liner or worn alone. I also like that it includes SPF 25, which makes it a great option for everyday use, especially when you want a little protection built in without thinking about it. Wear time is fairly typical for a gloss—you’ll need to reapply after eating or drinking—but it leaves a light tint behind as it fades, which is a nice bonus. Overall, a great everyday gloss if you want something flattering, moisturizing, and easy to wear with the added benefit of sun protection.
T**.
Perfect neutral mauve
I've been looking for an SPF lipgloss for a while and so far, this is my favorite! Purchased this in the mauve color, which is a really nice muted rose/brown. I have fair/neutral skin with pink undertones and I find it kind of difficult to pick complementary lip shades, but this is a great everyday color on its own and layers well over my mauve lipliners/lipsticks if i'm going for more pigment. The formula is super soft and hydrating, though a bit sticky, but that's to be expected with a gloss.
J**N
Mineral SPF for lips! With fragrance :-(
I was super excited to see this new product from ELF! I ordered this in "That's My Jam". I only just received it today and tested it immediately. Here's my first impression: COLOR: I had expected this to be a bit more of a cool berry tone, but I'd describe this as more of a dark rich burgundy color. The color tone is warmer and richer than I'd expected. From the name I was expecting a jammy berry color. It is probably the iron oxides warming the color palate, and I'm ok with that, given how hard and long I have been hunting for a lip SPF that I can use. Iron oxides are important filters, so I like having them included in this product. Because this is darker than expected, I'm wishing I'd gone with the Mauve color instead of the Jam. If this didn't have the fragrance in it, I'd likely want to buy this in all of the colors. FRAGRANCE: I am really disappointed with ELF's choice to add fragrance to this. The 'coconut' smell reminds me of the Hawiian style suntan oil we used as kids. That was back when they actually sold products with 'SPF 2', lol. And, sadly, we used those oils to roast ourselves in the sun. Anyway, I didn't buy this for a trip down memory lane, and I don't want to smell like the beach when I use a lip product. I'd greatly prefer if this had no fragrance. I want lip protection every day, every time I go outside, and I don't want fragrance on my lips on a daily basis. I was really annoyed with this fragrance when I first applied, but I adjusted quickly. I hope that the fragrance faded away, rather than the alternative, which is that I become nose blind to it. I really don't want to walk around smelling like the beach, regardless of whether or not the smell is annoying me personally. Furthermore, I am very sensitive to fragrances, and I know lots of other people are too. Fragrances can trigger headaches in me regardless of whether I like the smell, and whether I have become nose blind to it. I hope ELF will hear feedback and remove the fragrance. TASTE: There is no real sunscreen flavor, and I am most thankful for that! It did not leave a bad taste in my mouth, or fill my mouth with flavor or aroma. That is a big win for this product, but I do taste the fragrance upon first application. I don't want that. When I am on my morning commute, drinking my coffee, I want some lip spf, but I don't want to taste tropical coconut. I am tempted to remove another star for this, but did not because the flavor does not linger in my mouth. Still, ELF, please remove the fragrance! APPLICATION: Yes! This is easy enough to use. It has more potent coverage, and is more pigmented than I expected. It feels good on my lips. It does not feel sticky like I'd expect a gloss to feel, and the color is even and smooth looking. FORMULA: I ordered this as soon as I read that this is a mineral formula with no 'chemical' filters, and it has none of the ingredients I actively avoid and am sensitive to. I am so glad this doesn't have jojoba in the ingredients! Most lip sunscreens do. A lot of people don't realize that some of us are sensitive to jojoba. I learned by years of trial and error. After eliminating jojoba (among other things) from my products, I no longer get chapped lips. Anyway, this product feels good, creamy and comfortable on my lips, so far. I will update if I get any irritation. It stayed on a while, and apparently, this is also water resistant! I am thrilled that ELF has produced this product. I have spent countless hours hunting for a mineral, jojoba-free, lip SPF. I really hope ELF will remove the fragrance and develop more colors!
K**W
Pretty shine and love the SPF
Love the light lip color shine. I also really like the SPF in the lip gloss. Very smooth and easy to put on. Does not feel sticky or clumpy. Almost has a cooling sensation on lips. No taste or bad taste. Stays on for a few hours and lips stay moist during that time - but depends also on how much I drink or lick my lips.
L**2
Great Lip Gloss
Normally I am not a fan of juicy looking lips-ack. I am 75 and not interested in the wet look. Just wanted lipstick w spf. I was very pleasantly surprised with this Boss Gloss. Easy on, slightly glossy but not bad, great color and excellent sun protection and not tested on animals. Only down side- It does wear off easily.
M**C
Pretty Color but Meh Composition
I like the color but the texture is very thick and sticky. I was expecting more of a light, creamy feel. Pretty, but not sure I’d buy again for that reason.
K**Y
Moisturizing pigmented sun protection for lips
For the price, these glosses are a steal! These glosses are heavily pigmented so that, once applied, it looks like a lipstick covered with gloss. It feels sticky for the first minute but then just feels moisturized for the next hour or so afterwards. They last for a long time and a year later, I haven't noticed a change in texture (although the SPF probably fades after that amount of time). I wish there were more colors. These are part of my SPF arsenal to prevent a second skin cancer. After my first cancer, my dermatologist reminded me that I need sunscreen EVERYWHERE, including my lips. After having a tumor removed from my forehead, I don't even want to imagine what the lip experience would be like. It's not easy to find lipsticks or glosses with SPF. I would have paid so much more to protect my kisser and was delighted to find these at such an inexpensive price. I tried the Brush On Block spf block, which costs almost 3 times the e.l.f. version, and I actually feel like this one has more staying power, pigment, and moisture for soft lips. This was a big win for me.
M**A
I’d buy again!
Love this gloss. Nice tint. Great for travel to hot destinations - carry it wherever you go for sun protection because it’s in a tube, so you don’t have to worry about it melting.
C**N
Non lascia labbra secche
Finalmente dopo tanti tanti anni ho trovato un gloss nutriente e duraturo. Lo straconsiglio
J**H
SPF, no perfume, no bad taste, moisturizing, feels nice, looks nice!
An SPF 25 lip gloss with no perfume, no bad taste, no bad smell, feels good on lips, moisturizing and looks good! This is very very hard to find. Elf products are just so well thought out, low priced, and great quality. I have sensitive skin, and am sensitive to fragrances. This does have a light smell of coconut oil but it isn’t noticeable after about a minute of wear. If you are sensitive to coconut oil then it might not work. Also it has a creamy opaque texture a bit like a lipstick with moist (but not loud) sheen, but the colour is wearable for casual every day (my skin tone is fair/warm). Doesn’t look like I am wearing makeup as it is fairly close to my lip colour. Does not suck the moisture out if your lips later like many lip glosses do. I have put one in my purse and one in the dog’s satchel. I have not yet tried it in the sun so I cannot report on its spf effectiveness but I highly recommend it for ticking every other box.
A**A
mooie kleur
mooi
V**A
Toller Schutz
Perfekt für den Sommer oder um die Lippen generell vor UV-Strahlung/vorzeitiger Hautalterung zu schützen. Hinterlässt ein angenehmes gepflegtes Gefühl auf den Lippen. Sehr geschmeidig. Zudem ist die Farbe sehr hübsch und dezent.
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