"That S*it Will Never Sell!": A Book About Ideas by the Person Who Had Them

A great read . David Gluckman’s writing and stories keep you engaged throughout. I found it was also a reminder of how much the great advertising campaigns have become part of our lives . I hadn’t realized it but The French Adore Le Piat D’or is as much a part of my growing up as a Spielberg film.

Bought on a recommendation--although the title was enough to draw me in--I've never had such a fun and inspiring time reading a book that covers innovation, marketing and consumer research (let alone all 3 at once).Filled with an enviable list of the "top brands of the 20th century", it boggles the mind how they call came from just one creative and talented mind who's willing to share their wisdom through very simple and repeatable stories.This book should be bedside and office cubicle reading for any entrepreneur looking to build, design and launch and new product, as well as any Fortune 500 brand custodian who needs to keep their brands alive and/or launch products that will actually sell beyond their launch year.

David Gluckman's entertaining book is an autobiographical canter down past bosky paths of inventing new drinks. There are no instant formulae or how to do it guides, more it's one man's personal experiences, successes and failures. In that it's a much better guide as the creative process is one where failure is the most frequent option and every case is different. It's written in a delightfully human self deprecating style where foibles, flops, and fuckups are admitted as necessary steps on the way to success.

An incredible read. The author was behind some of the biggest beverage brands in the world so this is a bible for anyone who works in drinks design or NPD. A priceless addition to any collection for anyone who works in those industries.

An interesting and we'll written book.

Great book. Amazed that Guinness Distilled never took off...

I love Brand origin stories - they're always more interesting and inspiring than you think - and this book is chock-full of them. The author and originator of all the ideas in the book manages to be modest, funny and brilliant all at the same time. A MUST READ for any innovator or marketer to understand the creativity, craft and unbending belief it takes to launch a successful brand.

A really interesting book, written with a really dry British sense of humour, around some seriously high profile drinks and products.Fascinating to see how they came about and how that process was driven forward. Well worth a read, I've really enjoyed it!