CRM For Dummies

I figured this book would be dated or about as good as any CRM book. After reading several others, I bought this one and it really surpassed my expectations by a considerable margin. We have already implemented a CRM but it did a great job of the planning, implementation, and ongoing evaluation of how it can evolve. I have a ton of highlights and bookmarks of things I am continuing to process about our implementation. I suggest it to anyone implementing a CRM who needs so thoughtful guidance.

Very good overview of CRM’s function in business with general guidelines in how to ensure successful implementation. I am shopping for ERP and CRM now, with no prior experience. Reading this over 2 days really helped.

I have no experience with CRM systems and so I was looking for a good overview and feel this book gave me that overview.

An review of CRM and very useful

I bought it for a friend and he loves it.

Well written introduction to a topic that every entrepreneur eventually must master.

Mr Helgeson has done a very good job of dissecting the many aspects of customer relationship management and spelling it out in comprehensive layman terms. In general I find these kind of "how to" books to technical or dumbed down but thats not not the case here, From the beginning definition and overview of CRM to the more advanced functions such as marketing and sales automation, lead scoring and predictive analysis to ticketing and customer support the author affirms the importance of a "Complete CRM", where all possible client data / interaction resides in one place. I recommend this to anyone tasked with finding a proper CRM for their company as well as any CEO, salesman or marketer looking for information on how to get the most out of a CRM product.

I bought it to be new but came in awful condition, it came so dirty and sticky with fingerprints everywhere. What a terrible and nasty experience!

muy bien

Opino que el libro es recomendable si 1.) ya tienes un CRM y quieres mejorarlo o 2.) has trabajado previamente con un CRM y sabes lo que quieres y la información que quieres manejar. Sin embargo, creo que no es apto para un principiante especialmente sin conocimientos tecnicos. Quizas hay una oportunidad para alguien que quiere escribir un libro tipo "blueprint" que guía paso a paso, como diseñar o personalizar un CRM de cero.

Concise and well written, this book opened my eyes to the CRM possibilities that are available. A must for any sales manager, CEO, marketing manager who would like to streamline his/her responsibilities and improve profitability. Now I've just got to find the right CRM!

Si bien el libro está bien, está basado en el producto que vende el autor, no está mal pero los beneficios de un CRM son los mejores que tiene su producto (según el autor)

Good Joke Present for leaving colleague. Naturally you should be ashamed of yourself if you bought this straight.