The Advertising Concept Book: Think Now, Design Later
Product ID: 54659269
📊50+ new campaign illustrations
📱New chapter on branded social media
🧠Expanded chapters on interactive & integrated ads
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Description
🚀 Think now, design later — unlock the creative edge every marketer craves!
- INSIDER AGENCY WISDOM - Clear guidance on how agencies operate and craft winning ads
- FUTURE PROOF YOUR SKILLS - Expanded content on digital, interactive, and social media advertising
- VISUAL LEARNING REDEFINED - Over 500 original sketches to decode creative concepts effortlessly
- HANDS ON CREATIVE EXERCISES - Practical tasks to sharpen your copywriting and concept evaluation
- MASTER TIMELESS AD STRATEGIES - 50 years of award-winning campaigns distilled into actionable insights
The Advertising Concept Book (3rd Edition) by Pete Barry is a comprehensive, visually-driven guide featuring over 50 new campaign illustrations and 500+ sketches. It covers foundational advertising principles, expanded digital and social media strategies, and practical exercises, making it an essential resource for professionals aiming to master creative advertising across all media.
Specifications
| Best Sellers Rank | 199,615 in Books ( See Top 100 in Books ) 207 in Advertising (Books) 23,399 in Arts & Photography (Books) |
| Customer reviews | 4.7 4.7 out of 5 stars (505) |
| Dimensions | 24.7 x 20.7 x 3 cm |
| Edition | Third edition |
| ISBN-10 | 050051898X |
| ISBN-13 | 978-0500518984 |
| Item weight | 1.36 kg |
| Language | English |
| Print length | 320 pages |
| Publication date | 11 Aug. 2016 |
| Publisher | Thames and Hudson Ltd |
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